Less is More in Banner Signs
One of the governing principles in banner design is to keep it simple. The copy should be large and of a color sufficiently contrasting so as not be overwhelmed by the background, or blend with it.
Keep it Simple
Most signs whether indoor or outdoor, large or small, work within an impossible timeframe. They have scarcely a couple of seconds to perform their task which is to grasp the interest of their audience. This calls for an attention-grabbing design which exploits fully the location, time and space it occupies. When designing a vinyl banner sign, keep it simple. The designer has to decide what is a 'must know' for the audience to fire its curiosity. It is not necessary to say absolutely everything about a product, event or service in one single design. A banner must have a lean and mean message to be effective. If it cannot be done in two short lines, then it's not meant for a banner sign.
In a good banner design the text does the work. The logo should be left to the end to leave an enduring impression in the mind of the reader. Light letters on a dark background are effective in banner signs. The light letters stand out while the background recedes. Avoid heavy copy, clever graphics and fancy fonts. These take time to grasp and are an instant turn-off. The company's name and website is important but the address is not. Like we said - less is more in banner signs.
The Importance of Color
Color is important to signs, and color speaks in nuances that subtly solicit the minds of consumers. Consistency in color is vital to brand image. When repeated in a product signage, it strengthens the brand image. Colors work the same way as a good catch line or heading. Colors can embed themselves in a customer's psyche where he or she associates a particular color or color combination with a certain company, product or event. Color, if used carefully, can be a powerful tool. Most major companies have established their own branding color.