info@signmysigns.com (408) 899-2889     High Tradeshow Visibility Tradeshows are the best platform for companies and organizations to sell themselves, their products or services. Tradeshows are a great venue for an organization to position itself, or to launch new products or to expand a customer base. Show organizers rent out exhibition space at tradeshows to companies which design show displays to catch the attention of attendees. It is the responsibility of the booth designer to create a display that is innovative, inventive and interesting enough to attract attendees who can then be exposed to a sales pitch or be presented with sales and product brochures. There are several ways of making a display inviting some of which we outline below, but in addition, a designer relies heavily on catch phrases and striking images. To be effective, the display must be able to quickly communicate its core message. Table Top Displays: These are usually small displays with graphic panels fixed on a framework which is compact when dismantled and can be easily assembled when required. They are designed to be portable and set up on a table top for display. Table Covers: Custom printed table covers are a great way to use a table as an advertising medium. An exhibitor using customized table covers stands out from the others because of this simple but novel idea. Pop-up Displays: Sometimes called Portable or Pull-up displays, are flexible graphic panels, which could also be fabric, which roll up for storage and are pulled open when required for display. Their advantage is that they are compact and light, can be set up quickly and are easily transportable. Pop-up could be used as part of a bigger exhibit but can also be used as stand-alone displays at smaller tradeshows. Some more elaborate models feature shelving options and lighting. Retractable Banners: Available in a variety of style in single, double or triple-sided designs. They are typically supported on light-weight banner stands. Like pop-up displays their advantage lies in their compactness, durability and ease of transportation. Hanging banners are another option. Both retractable and hanging banners can be lit up for enhanced image display. Literature Racks: A great and efficient solution at tradeshows to hold product literature in pockets. They are generally made of aluminum or plastic, and are available in a wide variety of styles, colors and sizes. Literature racks are easy to assemble and transport. PowerPoint or Similar Presentation: A great option for a presentation which can include comprehensive information on a company, product or service. Using a laptop, such a presentation could be an ongoing theme at a booth or table. Modular Displays and Exhibits: A cross between a pop-up display, a panel and frame structure which is designed to fill the space allotted to it. It can be made of a light metal framework or of panel construction which is designed to be conveniently transportable. Not to be underestimated is the importance of lighting at tradeshow displays. Creative lighting always draws more visitors whereas they tend to bypass a poorly lit booth or exhibit. An imaginative designer can conjure up dramatic lighting techniques to produce a breathtaking effect or just to highlight graphics of displays. Innovative use of different types of lighting gives the tradeshow booth a total makeover. Sign my Signs of San Jose, CA is a sign maker and tradeshow booth designer which becomes a skilled, strategic partner to its clients to create attractive and imaginative tradeshow displays. It produces displays that connect with an audience at tradeshows, outdoor events, business meetings, conferences, showrooms and mobile points. Please check out some of its creative products at www.signmysigns.com and www.signmakersbayarea.com or call the company at 408.899.2889 or email info@signmysigns.com for unique tradeshow requirements.