info@signmysigns.com (408) 899-2889     Cost-Effective Advertising Signage In today's viciously competitive world, advertising is a critical component in promoting a company, its products or services. The advertiser has to be conspicuously in the public eye. There are various ways to remain highly visible, like TV, radio, the print media or even the internet. But these could be expensive or might not be suitable for a particular target audience. Nonetheless there are alternatives which though far less expensive and not as far reaching, produce results that can be just as rewarding. Let's take a brief run through some of them. Advertising flags get remarkable customer response. They are trendy and eye-catching and are fast becoming the preferred option to many businesses. Using vivid colors, promotional flags lend themselves to imaginative designing and create a striking impression when they flutter in the breeze. They are easy to transport and install and come with their own light-weight mounting poles. A huge advantage is they can be re-used at different sites on different occasions. Banners are another cost-effective advertising medium. Banners have undergone a significant conceptual change of late. Pure silk and fabric is no longer the material of choice but have been replaced with digitally-printed plastic materials. Banners are now more appealing, having broken away from the traditional rectangular shape. Banners are an ideal way for a small business to sell itself or its products by installing street-pole banners along pavements or in other strategic locations where banner advertising is permitted. Street-pole banners are also known as boulevard banners, avenue banners or light-pole banners. They are typically printed on both sides on a vinyl fabric base. Banners and flags can be customized to span a street or road either to cross the street or run along adjacent street lights down its length. To make a unique statement, adjacent flags of banners could be printed in a different color of design to sustain the interest of readers. Other perfect locations for banners and flags are expos, symposia and sponsored events. A-frames are another inexpensive means of advertising. They are generally placed outside retail shops, cafes and other places where there is substantial pedestrian traffic. A-frames are convenient because they are compact and can easily be brought in when the establishment shuts for the day. Another profession that uses A frames extensively are automobile repair shops. These perform a number of diverse services like engine repairs, tire changes and air-conditioning checks - to name but a few. A-frame signs are the ideal solution because the message can be changed as needed. For example, in winter, a repair shop will not want to advertise air-conditioning services but might wish to concentrate on towing services. This is where an A-frame is adaptable to change the message. A similar situation arises with a café where the menu changes from day-to-day or where it might wish to advertise the special of the day or the chef's special. There's no better way of doing this quickly and prominently than on an A-frame. Advertising posters which were popular years ago are staging a comeback. Their advantage is that they are cheap to produce in large numbers, especially with digital printing, and can be freely distributed to reach a huge audience. Digital printing allows for remarkable clarity of detail. Advertising posters can be designed to hold significantly more details than banners, flags or other forms. For instance, apart from the essentials of a company name, logo and contact details, if the poster is advertising a product, it could have all the technical specifications and many more illustrations to engage a reader. A reader has more time to read a poster than he or she has with a banner or flag. Posters can either be distributed or left in key areas where they are picked up by interested customers to be read at leisure. Sign my Signs is a San Jose sign maker which offers innovative signage suggestions to Bay Area businesses. If your business has a signage problem, Sign my Signs will offer you a cost-effective solution. For more on their varied product range please visit www.signmysigns.com and www.signmakersbayarea.com or call the company at 408.899.2889 or email info@signmysigns.com.