Signs for Your Business
Signs are the most affordable means of advertising for many businesses, and most businesses - new or not - don't have a dollar to waste. Signs are the most effective, yet least expensive form of advertising for the small business. What's more, signs are always on the job for you, advertising 24 hours a day, 365 days a year.
An on-premise sign is a communication device whose message and design relates to a business, an event, goods, profession, or service being conducted, sold, or offered on the same property as where the sign is erected.
There are many solid, measurable reasons to obtain an effective on-premise sign for your business, and the bottom line is that your business' success depends on it.
Types of Signage
Signs are communication mediums that respond to our mobile lifestyles. Signature buildings such as the widely recognized McDonalds restaurant building designs are signs. A facelift to a building such as the old western village false storefronts is also considered a sign. Thoughtful use of the visibility features of your business site expands your ability to communicate with passersby. Regardless of the type used, your signs must be appealing to potential customers and the message must be easily understood.
Working with a Sign Company
Getting a sign for your business is not difficult; however, getting an effective sign - a sign that will have a positive impact on your business' income and success - means that you need to be aware of the many types of signs and basic sign design, and understand the various types of sign companies, and sign construction.
Just as there are many kinds of signs, there are many kinds of sign companies. There are also many services - and levels of service - offered by sign companies.
Full service companies offer complete assistance with your business signs. They will come to your location and survey your needs. They'll perform traffic or readership surveys to assist in understanding and predicting the return you'll realize on your signs investment. They'll analyze your building, they'll know your city's ordinances and codes, and they'll obtain the necessary building or other permits. They will also help you select the type of sign that will work best for your business, while working within your budget. They'll design, build and install your sign, and provide ongoing maintenance and service.
Frequently Asked Questions
For easiest navigation, the following frequently asked questions are also links to their brief answer and location on this page. Wherever possible, an answer may also contain a link to additional information on this SBA signage site. After each answer, a link is provided to bring you back to the top of this page.
Why do I need a sign for my business?
There are many reasons, the most primary of these being:
- Signs are the most effective, yet least expensive, form of advertising for the small business.
- A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
- Signs are always "on the job" for you, advertising 24 hours a day, 365 days a year.
- People often judge a business by how it looks on the sign.
- Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. As one sign industry professional put it, "A business without a sign is a sign of no business."
- We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers.
What is the most effective sign for me?
The answer here will vary somewhat depending on your business, location, and other factors. In general, following these guidelines will increase the effectiveness of your sign.
- The best sign for your business is a sign that will attract the most customers and project the image you desire.
- Your sign must be visible and easy to read for people who are driving and walking past your business.
- Your sign must be attractive and appropriate for your type of business.
- A sign will serve to remind existing customers of your business and location, and provide new customers with a valuable visual indicator about the products or services you offer.
- Your sign should be as large as allowable for your location.
Read more FAQs
This section presents additional tools and information for your reference and ongoing use.
Advertising Media: The means by which an advertising message is carried to potential customers; including Internet, magazine, newspaper, radio, signage and television.
Aesthetics: A term dealing with form, design, and/or quality of construction of a particular sign, building, site or structure, that presents a judgmental statement concerning the level of beauty or artistic value.
Courtesy - www.smallbusinessnotes.com