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Boost Your Sales with Large Format Digital Printing Products

Marketing departments continue to face new challenges even in the age of digital advances and automation. According to the 2017 State of Inbound Report, some of the top challenges included identifying the right technology for marketing needs. This is quite significant as technology is a great enabler in the hands of marketers. 

Consider printing for example. Offset and other types of printing technology are laborious, cumbersome and time-consuming; they slowed down the pace of campaigns, until the advent of large format digital printing in 1991.

What is large format digital printing?

Large format digital printers are much larger computer-controlled printing machines; they use much larger print rolls, the width of which can range between 18” and 100”. No plates or cylinders are involved in the printing process. The technology is generally inkjet, where nozzles fire jets of ink directly on to the large-sized print roll fed into the printer. 

Why is it so popular?

Business organizations rely hugely on large format printing today, as it’s a great combination of low-cost, quick turnaround and high quality printing.
 

  • Affordability: Other forms of printing such as lithography and offset require first templates that use film plates, photo chemicals and lots of ink; no wonder they cost more. In contrast, digital printing requires no such preparation; printing is done directly and instantly and so it is affordable.
  • Flexibility: Since the data for printing is created and stored digitally, it’s easy to make quickly design changes and enhancements in real time and with minimum effort, allowing multiple designs to be printed in every batch.
  • Consistency: Other types of printing such as screen and offset show variations between one print to another; this is due to dependency on hardware. On the other hand, digital printing software controls these parameters effectively, and hence prints are consistent throughout.
  • Variety: Digital printers use water-based inks or UV curable screen printing inks. The latter allows printing on any surface or material such as paper, glass, wood, vinyl or sintra.
  • Speed: There is no need for any preparation or prior setup and all processes are digital. Thus, large format digital printers can output 5x4 or larger prints than other print technologies, making it possible for the entire printing job to be completed the same day.
  • Eye-catching: Large format banners and posters used in billboards or hoardings are terribly eye-catching; they bring more conversions than print media content, making them ideal for advertising.
  • Long-lasting: Thanks to the quality of inks used in large format digital printing, banners, posters and billboards printed this way can last for months or even a year, braving the elements without any deterioration in quality.
  • Eco-friendly: Other forms of printing require printing to be done in bulk. This is wasteful and toxic to the environment as the unused prints are dumped as trash. In contrast, digital printing requires no preparation, and so prints can be taken as and when needed.


Large format digital print products

The following are popular large format digital print products:
 

  • Vinyl Sign Banners
  • Custom Printed Signs
  • Posters (cloth/paper/vinyl)
  • Booth Graphics
  • Printed Stickers
  • Retail Graphics
  • Hoardings and billboards
  • Backlit Signs
  • Stretched, fine art Canvas Prints
  • Floor Graphics
  • Canvas Prints
  • Wall Paper
  • Building wraps
  • Printed Table Cloths


Large format digital prints are what you may need to boost your sagging sales. It is best to engage a reputed professional agency, which will do a good job and record impressive returns from your outdoor campaigns.

Capture Attention, Lift Sales, and Increase Customer Satisfaction

The word lobby in the context of a room has different meanings. It could be a corridor or passage connecting several rooms, or an anteroom as in the reception area of an office, or even a foyer as in a theater or a hotel. Whichever meaning you take, a lobby is a place where people spend time which makes it just the right place to project the image of an organization or to publicize an event or even to advertise a product or service.

Acrylic Dimensional Sign

The lobby or reception area is the primary location where clients are first exposed to the commercial enterprise. It is imperative then that this space creates the right image the business is trying to project. The lobby could more aptly be referred to as the window to the enterprise. Creating the proper ambience is achieved through various factors like furniture, furnishings and the color scheme of the room. But remember, people sit in an office lobby, generally look around and tend to observe the surroundings. One of the most significant ways to influence their opinion is with appropriate lobby signage.

Hyundai Acrylic Dimensional Lobby Sign

Typically the space behind the reception desk is ideal placed to display the company name and logo. The company’s name, in dimensional lettering together with a dimensional logo, carries a certain aura of its own which speaks of professionalism blended with subdued sophistication. A logo and name so strategically placed carries a wealth of silent meaning and sets the trend. Since this is the first thing that visitors see on arrival, it creates an ambience from which they form the first impression of the organization and know what to expect. As the old saying goes - first impressions are lasting impressions.

Dimensional Acrylic Lobby Sign

The walls in a lobby are the perfect site for wall hangings. Many businesses prefer to use this space to broadcast their USP's while others prefer to hang their mission statement. Whatever the choice, the selection exploits the fact that visitors will be spending enough time there to look around and observe what will influence the impression they make. Whatever is so placed will be studied and not merely scanned in passing like some form of abstract decoration. 

Acrylic Reverse Vinyl Lobby Sign

The foyer or lobby in a theater makes extensive use of poster stands or poster frames with graphics of forthcoming performances. Another great idea for theater lobbies is to decorate them with framed photographs of stars of yesteryears of still-shots.

The lobbies of doctors, dentists and veterinarians however often have poster frames of medical and dental facts relevant to the clients.

Dimensional Acrylic Brushed Aluminum Lobby Sign

SignMySigns of Santa Clara, CA has a number of interesting lobby signage ideas to suit the available space and yet sufficient to create the desired impression. This Bay Area sign making company believes that quality reception and lobby signage is not an expense, rather a capital investment relative to identity and brand. Visit Sign My Signs to see some of the styles and designs available photographed in their actual locations. Sign My Signs is well known with Bay Area businesses having done various signage assignments from conception to installation. For more on our varied product range please visit www.signmysigns.com and/or call us at 408.988.9988 or email info@signmysigns.com.

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