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Interior Signage To Improve Your Brand Image

When it comes to signage, a lot of emphasis is generally given to exterior signage and branding. A key aspect in extending this brand recall memory and imagery, is the use of interior signage. Interior signs are a great extension of your brand and can do wonders to further add value to your company’s products or services.

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Interior signage options to increase brand visibility:

Floor graphics

Adding floor graphics to your stairs and hallways can do wonders to spruce up dull areas and add life and color to your space. You can use them to reinforce key messages or simply just as directional signs. The power of high-quality floor graphics and creatives is under-rated.

Wall murals

In case you like to add a famous quote, inspirational words or even wish to communicate key messages about your brand, wall murals can be extremely engaging for customers who visit your space. Transform the area with soothing images to create a warm atmosphere within the office space.

Table graphics

Every office space and storage facility has tables. These are great opportunities for you to showcase your brand and keep reinforcing your message. They also add life to otherwise dull tables and uniquely differentiate them from the others. Watch, as you start seeing Instagram posts of your tables! They also help identify specific areas of the office with tables, which can be personalized as required.

Window graphics

Window graphics can be used, to extend branding to the exterior décor and can have a practical use in blocking the sun, or areas which you do not want to be visible to outsiders. Displaying contact information and exhibiting product or service photographs in action ,can make your business look more appealing.

Glass graphics

The use of graphics on the glasses within the office offers you a lot of area to work with. Most office spaces or facilities have a lot of glass partitions which can be covered with graphics to showcase the brand or messages. They not only offer privacy but also make the space lively in the process.

Which interior signage works best for you?

So how do you go about choosing the best interior graphics for your space? Well the answer to the simple question, “What does my space mostly consist of? ” will help you . If you have more of solid walls than glass partitions, then wall graphics or wall murals might look impressive. Do you have a lot of open floor space or staircases within your facility? If yes, then floor graphics definitely should be  considered to make the space look cheerful.

Conclusion

Several options exist for interior branding and you need to understand the space available, in order to decide which form of interior branding you want. Think a bit about what makes up most of your space and then work towards filling them with engaging and lively interior branding.

Boost Your Sales with Large Format Digital Printing Products

Marketing departments continue to face new challenges even in the age of digital advances and automation. According to the 2017 State of Inbound Report, some of the top challenges included identifying the right technology for marketing needs. This is quite significant as technology is a great enabler in the hands of marketers. 

Consider printing for example. Offset and other types of printing technology are laborious, cumbersome and time-consuming; they slowed down the pace of campaigns, until the advent of large format digital printing in 1991.

What is large format digital printing?

Large format digital printers are much larger computer-controlled printing machines; they use much larger print rolls, the width of which can range between 18” and 100”. No plates or cylinders are involved in the printing process. The technology is generally inkjet, where nozzles fire jets of ink directly on to the large-sized print roll fed into the printer. 

Why is it so popular?

Business organizations rely hugely on large format printing today, as it’s a great combination of low-cost, quick turnaround and high quality printing.
 

  • Affordability: Other forms of printing such as lithography and offset require first templates that use film plates, photo chemicals and lots of ink; no wonder they cost more. In contrast, digital printing requires no such preparation; printing is done directly and instantly and so it is affordable.
  • Flexibility: Since the data for printing is created and stored digitally, it’s easy to make quickly design changes and enhancements in real time and with minimum effort, allowing multiple designs to be printed in every batch.
  • Consistency: Other types of printing such as screen and offset show variations between one print to another; this is due to dependency on hardware. On the other hand, digital printing software controls these parameters effectively, and hence prints are consistent throughout.
  • Variety: Digital printers use water-based inks or UV curable screen printing inks. The latter allows printing on any surface or material such as paper, glass, wood, vinyl or sintra.
  • Speed: There is no need for any preparation or prior setup and all processes are digital. Thus, large format digital printers can output 5x4 or larger prints than other print technologies, making it possible for the entire printing job to be completed the same day.
  • Eye-catching: Large format banners and posters used in billboards or hoardings are terribly eye-catching; they bring more conversions than print media content, making them ideal for advertising.
  • Long-lasting: Thanks to the quality of inks used in large format digital printing, banners, posters and billboards printed this way can last for months or even a year, braving the elements without any deterioration in quality.
  • Eco-friendly: Other forms of printing require printing to be done in bulk. This is wasteful and toxic to the environment as the unused prints are dumped as trash. In contrast, digital printing requires no preparation, and so prints can be taken as and when needed.


Large format digital print products

The following are popular large format digital print products:
 

  • Vinyl Sign Banners
  • Custom Printed Signs
  • Posters (cloth/paper/vinyl)
  • Booth Graphics
  • Printed Stickers
  • Retail Graphics
  • Hoardings and billboards
  • Backlit Signs
  • Stretched, fine art Canvas Prints
  • Floor Graphics
  • Canvas Prints
  • Wall Paper
  • Building wraps
  • Printed Table Cloths


Large format digital prints are what you may need to boost your sagging sales. It is best to engage a reputed professional agency, which will do a good job and record impressive returns from your outdoor campaigns.

Tradeshow Collateral : Getting them Right

Across industry sectors, tradeshows are the most important weapon in the arsenal of Sales and Marketing departments of small and mid-sized organizations. They provide an opportunity to study in a quick and convenient manner the level of competition, the emerging trends in the business, and the cream of prospects.

No wonder, tradeshows are big business in the US; in 2015 alone, they consumed a whopping amount of 12.6 billion USD (source: Statista.com). 

Addressing tradeshow challenges through collateral

Despite their popularity, tradeshows are not without their share of challenges, some of which are listed below:
 

  • Booth Management: The first major challenge is to arrive at the right number-and-profile mix of competent people that would operate effectively the booth.
  • Outsourcing or not: While it has become a trend to outsource booth staff, it doesn’t work well for every type of business.
  • Effective Communication for Conversion: Clearly, the most important aspect of the tradeshow is to convert warm prospects that visit the booth into hot leads for sales. This requires effective communication and meaningful interaction.


Booth graphics have emerged as a common and dependable solution to address these challenges. A judicious blend of fixed and mobile signage elements of different sizes would be handy: they can answer graphically frequently asked questions of prospects, impress them with stunning imagery, and coax them into a decision by presenting insightful data. 

Getting right tradeshow collateral elements
 

  • Logo or Header Banner: Tradeshow exhibitors today junk away the simple nameplates provided by tradeshow organizers, and replace them with custom-made, large-sized banner or panel with the company’s logo, tagline and impressive imagery. These are backlit or frontlit to stand out from a distance and attract visitors. Some companies have even gone on to replace this with an LCD screen that plays videos and animated graphics.
  • Booth Wall Graphics: Also called backdrop panels, booth wall graphics can occupy either part of or the entire wall space provided by the organizers. These are usually vinyl rolls, which can be rolled and carried in a canister. The panel banner can reflect spotlights all around and can be distracting; but rolls that have a pebble finish surface can solve this problem by deflecting part of the light.
  • Standees or Banner Stands: Since the late 1990s, collapsible standees or banners have become the rage at tradeshows. This is because they are retractable rolls that can fit neatly into a metal container. Unlike booth graphics, these are mobile enough to move around and ease human traffic, or entice visitors when kept at booth entrances. These can feature eye-catching imagery and thought-provoking copy.
  • Signage: Signage could be hanging posters and banners that carry little nuggets of information about the company, or products. These can feature attractive images and could be given away as souvenirs.
  • Tabletop Displays: In addition to brochures and printouts given to prospects, tabletop displays too could be small, foldable paper knick-knacks that contain useful information, prizes, offers or coupons. These can charm prospects and incentivize them into making a decision.


Booth Graphics can make or break your tradeshow participation by alluring or turning off prospects. Engage a competent professional agency that can develop high-quality booth graphics and other tradeshow collateral, which can make prospects spend more time in your booth. This in itself is a big victory for you and goes a long way in increasing sales.

Illuminated Signs for Business

In the world of business, companies that attract the most consumers survive and grow while the others struggle and ultimately fail. Hence, a big chunk of the time and money has to be spent on advertising. Unfortunately, only a small percentage of the total income can be allotted for attracting customers. So the question is- how can companies make the best use of their available advertising money?

Illuminated signs for your marketing needs:

If your business is not as big as Adidas or Nike, then money is as limited as your options. Television, magazine, and full page newspaper advertising is likely to be out of the realm of possibility, at least during the initial years. Illuminated signs, in such situations, are a great solution for attracting consumers. These graphics are back-lit to make the message more obvious and can be created in any size or shape. Businesses can also go for individual letter signs that spell the company’s name on the building’s side. This is one investment that can last for several years, making it highly cost-effective. Another advantage of these signs is that they are light weight. Hence, can be suspended and moved from one location to another with ease. Additionally, the messages can also be replaced without having to buy a new sign all together.

What to look for when designing illuminate signs:

If you’re planning to invest in new illuminated signs to market your business, it is very important to get them created by a professional. These signs are highly effective in attracting new customers, and the more time you spend in looking into some of the different providers that offer such work in your area the better. Listed below are 3 must know facts that all buyers should be aware of before investing in one of these items.

Design:

The fonts, design and the colors used for creating illuminated signs will affect the final result drastically. When created properly, these graphics can look professional and elegant. However, when created badly the signs can look tacky. Therefore, during the stage of designing, make sure you are very specific with the fonts, colors, design and images of the chosen signage.

Shapes and sizes:

Illuminated signs or light box signs are available in a variety of shapes and sizes. One of the most common signs is the LED signs made out of aluminum back tray with fluorescent or LED lighting. They also feature face panels created with acrylic materials or flexible flexi face system. One of the benefits of using flexi face systems is that they permit any sized area to be shown with the use of a single metal piece.

Go for quality:

Illuminated signs are available in several different qualities. When buying LED signs it’s a good idea to go for the best quality. The main reason is that good quality graphics are durable which means they will last longer. Secondly, good quality signs will look more elegant and will attract the right kind of crowd. Contact SignMySigns for more information and to get a quote.

Bottom line is, to attract consumers economically and with class, there is no better way than illuminated signs. Moreover, if you want to direct clientele inside the store to the higher profit areas then consider illuminated signs to be the right medium for the job. It is by far the best affordable advertising you can have, next to word of mouth.

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