Creating up selling lobby and reception signs and then placing them strategically across hallways and offices can help you lure your visitors through an attractive sales funnel. This is very similar to leading customers through a sales funnel using email marketing. However, make sure the messages are placed properly so that the message flow makes sense to your potential customer as he moves from one part of the office to the other.
Start with a Broad Message
You can begin with a broad message, displayed effectively at the information desk or reception. This message should feel less like a sales pitch and more like a welcome message. Always make sure you are subtle in the beginning and gradually lure the customer towards buying your services or products.
Narrow the Focus
As your visitor moves from the lobby to the next space of the building, make sure you place signs that help narrow down the focus. For instance, in the office of an optometrist, the reception sign can read, "Our aim is to help you realize your vision". Such a generic or broad message gives visitors the feeling that you care, but does not oversell.
Also Read: Using Signs to Increase Sales
Waiting Area
As your customer shifts to the waiting room, they may come across a new sign that says, "Want to learn how to prevent eye strain?". Once again, the sign does not sound like a blatant sales pitch, but it can very well help up-sell special eye drops once the customer enquires about eye strain prevention.
As the customer walks across hallways, more graphics and signs can greet him, introducing him to the numerous products and services he may not have thought of buying before. All such signs can elevate the chances of an up sell taking place. However, it is very important that the customer is introduced to the signs at the right stage of his visit.
To use lobby and reception signs effectively, make sure you think of all the up-sell opportunities that you have, and also give some thought to their proper placement. Lobby and reception signs that are well thought of and well placed can assist you in selling additional products and services when customers come to your office.
Do Not Underestimate Reception and Lobby Signs
No one can deny the important role good lobby and reception signs play when it comes to increasing the confidence customers have in the products for sale. Imagine walking into the office of a doctor or a lawyer, all set to pay thousands of dollars as fee. You go up to the lobby or reception desk, and see their logo, name and their brand in extremely cheap plastic letters, or worse, foam lettering. What kind of feeling does that give you? Now imagine if you walk in and see a professional looking sign. Well-cut metal for example. Does it make you feel more confident about the company? Hence, make sure you choose the right quality signage that displays an effective message to make sure your customers keep returning to you.