(408) 988-9988 Info@SignMySigns.com

Getting The Right Signage for Your Business

Whether you are an established business that has been around for decades or a new business that is just in the process of establishing itself, the first thing you would need to attract customers to your office is signage. This speaks volumes about your business at first glance. Bystanders and passers by will immediately take notice if you have catchy or elegant looking signage. Your prospective customers get a sense of pride walking into an office where the signage outside spells success. 

Wall-Mural-Vinyl-Graphics.jpg

Types of Signs

There are several ways to brand your business. The signage industry has gone through significant innovation in materials, offering options for all budgets. Depending on the type of business you run here are a few options to keep in mind:

Window Decals

If your business has a lot of windows to the outside world, then this is a must-have. Decals make good use of your windows by applying a simple sticker material. It makes for great visuals and will ensure your premise is not missed by any customer or passerby.

Digital Signage

While you can have a traditional board and poster signage printed on acrylic to highlight the space above the doorway of your business, you can add a digital signage below it. Digital signages allow you to share easy updates or unique messages on a real-time basis. This makes it interactive for visitors and prospective customers.

Banners

These can be used all year round and can hold up larger standing banners. Their weighted bases allow them to withstand wind and extreme changes in weather and are easy to move around if you want to rush them indoors.

Vehicular Graphics

These can be all year round, as a lot of bright and eye-catching wraps on vehicles. They are easy to get done, relatively moderate on the pocket, offer mobile branding and are certain to raise a few eyebrows.

Vinyl

Given the durability and ease of use of vinyl, it is always one of the best choices. It can withstand extreme heat, rain and cold and hence is ideal all year round as well. It is relatively easy on the pocket as well.

A-Frames

A-frames or pavement signs can adorn your patio, sidewalk or be kept at your door. Depending on your ad or campaign, you have multiple shapes and sizes to choose from.

Materials used in signage

There are several options that exists in the market today. Some of the more common materials are wood, metal, acrylic and glass. Wood and metal generally are more long term and maintenance free. With an all-weather quote of polish on wood, it will last a lifetime. Metal comes in various shapes and forms and with powder coating, color options exist to liven a space up. Acrylic and glass may require a little bit more care from a cleaning standpoint to keep them looking new.

Conclusion

Several signage options exist in the market today. Depending on the budget, type of business and location, a good mix of signage can be extremely beneficial.

Interior Signage To Improve Your Brand Image

When it comes to signage, a lot of emphasis is generally given to exterior signage and branding. A key aspect in extending this brand recall memory and imagery, is the use of interior signage. Interior signs are a great extension of your brand and can do wonders to further add value to your company’s products or services.

Vinyl-Wall-Mural-NBC.jpg

Interior signage options to increase brand visibility:

Floor graphics

Adding floor graphics to your stairs and hallways can do wonders to spruce up dull areas and add life and color to your space. You can use them to reinforce key messages or simply just as directional signs. The power of high-quality floor graphics and creatives is under-rated.

Wall murals

In case you like to add a famous quote, inspirational words or even wish to communicate key messages about your brand, wall murals can be extremely engaging for customers who visit your space. Transform the area with soothing images to create a warm atmosphere within the office space.

Table graphics

Every office space and storage facility has tables. These are great opportunities for you to showcase your brand and keep reinforcing your message. They also add life to otherwise dull tables and uniquely differentiate them from the others. Watch, as you start seeing Instagram posts of your tables! They also help identify specific areas of the office with tables, which can be personalized as required.

Window graphics

Window graphics can be used, to extend branding to the exterior décor and can have a practical use in blocking the sun, or areas which you do not want to be visible to outsiders. Displaying contact information and exhibiting product or service photographs in action ,can make your business look more appealing.

Glass graphics

The use of graphics on the glasses within the office offers you a lot of area to work with. Most office spaces or facilities have a lot of glass partitions which can be covered with graphics to showcase the brand or messages. They not only offer privacy but also make the space lively in the process.

Which interior signage works best for you?

So how do you go about choosing the best interior graphics for your space? Well the answer to the simple question, “What does my space mostly consist of? ” will help you . If you have more of solid walls than glass partitions, then wall graphics or wall murals might look impressive. Do you have a lot of open floor space or staircases within your facility? If yes, then floor graphics definitely should be  considered to make the space look cheerful.

Conclusion

Several options exist for interior branding and you need to understand the space available, in order to decide which form of interior branding you want. Think a bit about what makes up most of your space and then work towards filling them with engaging and lively interior branding.

Boost Your Sales with Large Format Digital Printing Products

Marketing departments continue to face new challenges even in the age of digital advances and automation. According to the 2017 State of Inbound Report, some of the top challenges included identifying the right technology for marketing needs. This is quite significant as technology is a great enabler in the hands of marketers. 

Consider printing for example. Offset and other types of printing technology are laborious, cumbersome and time-consuming; they slowed down the pace of campaigns, until the advent of large format digital printing in 1991.

What is large format digital printing?

Large format digital printers are much larger computer-controlled printing machines; they use much larger print rolls, the width of which can range between 18” and 100”. No plates or cylinders are involved in the printing process. The technology is generally inkjet, where nozzles fire jets of ink directly on to the large-sized print roll fed into the printer. 

Why is it so popular?

Business organizations rely hugely on large format printing today, as it’s a great combination of low-cost, quick turnaround and high quality printing.
 

  • Affordability: Other forms of printing such as lithography and offset require first templates that use film plates, photo chemicals and lots of ink; no wonder they cost more. In contrast, digital printing requires no such preparation; printing is done directly and instantly and so it is affordable.
  • Flexibility: Since the data for printing is created and stored digitally, it’s easy to make quickly design changes and enhancements in real time and with minimum effort, allowing multiple designs to be printed in every batch.
  • Consistency: Other types of printing such as screen and offset show variations between one print to another; this is due to dependency on hardware. On the other hand, digital printing software controls these parameters effectively, and hence prints are consistent throughout.
  • Variety: Digital printers use water-based inks or UV curable screen printing inks. The latter allows printing on any surface or material such as paper, glass, wood, vinyl or sintra.
  • Speed: There is no need for any preparation or prior setup and all processes are digital. Thus, large format digital printers can output 5x4 or larger prints than other print technologies, making it possible for the entire printing job to be completed the same day.
  • Eye-catching: Large format banners and posters used in billboards or hoardings are terribly eye-catching; they bring more conversions than print media content, making them ideal for advertising.
  • Long-lasting: Thanks to the quality of inks used in large format digital printing, banners, posters and billboards printed this way can last for months or even a year, braving the elements without any deterioration in quality.
  • Eco-friendly: Other forms of printing require printing to be done in bulk. This is wasteful and toxic to the environment as the unused prints are dumped as trash. In contrast, digital printing requires no preparation, and so prints can be taken as and when needed.


Large format digital print products

The following are popular large format digital print products:
 

  • Vinyl Sign Banners
  • Custom Printed Signs
  • Posters (cloth/paper/vinyl)
  • Booth Graphics
  • Printed Stickers
  • Retail Graphics
  • Hoardings and billboards
  • Backlit Signs
  • Stretched, fine art Canvas Prints
  • Floor Graphics
  • Canvas Prints
  • Wall Paper
  • Building wraps
  • Printed Table Cloths


Large format digital prints are what you may need to boost your sagging sales. It is best to engage a reputed professional agency, which will do a good job and record impressive returns from your outdoor campaigns.

Capture Attention, Lift Sales, and Increase Customer Satisfaction

The word lobby in the context of a room has different meanings. It could be a corridor or passage connecting several rooms, or an anteroom as in the reception area of an office, or even a foyer as in a theater or a hotel. Whichever meaning you take, a lobby is a place where people spend time which makes it just the right place to project the image of an organization or to publicize an event or even to advertise a product or service.

Acrylic Dimensional Sign

The lobby or reception area is the primary location where clients are first exposed to the commercial enterprise. It is imperative then that this space creates the right image the business is trying to project. The lobby could more aptly be referred to as the window to the enterprise. Creating the proper ambience is achieved through various factors like furniture, furnishings and the color scheme of the room. But remember, people sit in an office lobby, generally look around and tend to observe the surroundings. One of the most significant ways to influence their opinion is with appropriate lobby signage.

Hyundai Acrylic Dimensional Lobby Sign

Typically the space behind the reception desk is ideal placed to display the company name and logo. The company’s name, in dimensional lettering together with a dimensional logo, carries a certain aura of its own which speaks of professionalism blended with subdued sophistication. A logo and name so strategically placed carries a wealth of silent meaning and sets the trend. Since this is the first thing that visitors see on arrival, it creates an ambience from which they form the first impression of the organization and know what to expect. As the old saying goes - first impressions are lasting impressions.

Dimensional Acrylic Lobby Sign

The walls in a lobby are the perfect site for wall hangings. Many businesses prefer to use this space to broadcast their USP's while others prefer to hang their mission statement. Whatever the choice, the selection exploits the fact that visitors will be spending enough time there to look around and observe what will influence the impression they make. Whatever is so placed will be studied and not merely scanned in passing like some form of abstract decoration. 

Acrylic Reverse Vinyl Lobby Sign

The foyer or lobby in a theater makes extensive use of poster stands or poster frames with graphics of forthcoming performances. Another great idea for theater lobbies is to decorate them with framed photographs of stars of yesteryears of still-shots.

The lobbies of doctors, dentists and veterinarians however often have poster frames of medical and dental facts relevant to the clients.

Dimensional Acrylic Brushed Aluminum Lobby Sign

SignMySigns of Santa Clara, CA has a number of interesting lobby signage ideas to suit the available space and yet sufficient to create the desired impression. This Bay Area sign making company believes that quality reception and lobby signage is not an expense, rather a capital investment relative to identity and brand. Visit Sign My Signs to see some of the styles and designs available photographed in their actual locations. Sign My Signs is well known with Bay Area businesses having done various signage assignments from conception to installation. For more on our varied product range please visit www.signmysigns.com and/or call us at 408.988.9988 or email info@signmysigns.com.

SignMySigns