Modern Trends in Sign Design and Usage

Signs, in the forms that we know them, have been around since medieval times. Even today, in the world of electronic information exchange, they continue to play a major and continuously evolving role in advertising and marketing.

The modern sign

The signs of today bear little resemblance to those of 100 years ago. Today there is mobile and digital signage and visual graphics using neon lights, LEDs, standard lights, all of which are common. Recently, high resolution interactive screen displays have started to be used. Signs today are no longer basic advertising media. They are now highly evolved, innovative design platforms that allow businesses to show not only who they are and what they do, but also indicate how creative they can be. The modern sign does not just convey information about a business or product – it reflects the character of the business using it.

In addition to technology, the modern sign is no longer limited by shape, size or dimension. It can be of any shape, not just round or rectangular. It can be so big it covers the wall of a building. And it need not be two dimensional. It can resemble the shape of the product being promoted.

Making the modern sign effective

Despite the technological advances, the basics of effective signage remain more or less the same as they have always been.

Aim for maximum exposure

With the explosion of other media and the proliferation of signage, signs attract less marginal attention today than what they did in the past. In marketing terms this means that conversion is low. It is this way for all media today. Signs must be placed to attract the maximum eyeballs, even if it is in unconventional locations.

Design for the market

Signs should be designed to appeal to a target audience. Anything that connects the shape and nature of the sign to the product and the potential customer need for it, adds to its effectiveness. Surprising, amusing and in some cases, even shocking the viewer can increase the effectiveness of the sign exponentially.

Use creative designs: 

More is not always better. With signs becoming increasingly complex and high tech, simple signs in black and white can stand out from the crowd and be memorable.  Being creative with designs means that they should stand out from the context they are placed in so that they grab eyeballs. Often simplicity is more creative than complexity and trumps it in terms of attracting attention.

With so many signage options to choose from, it is difficult to know what will work best for a particular business, product or service. When properly used, signs can be the most efficient way of cost-effective business promotion. Working with a professional signage company will maximize the returns on your investment. They will know what type of sign, of what size and what shape, what materials need to be used and what lighting is required to maximize visibility and memorability. The visible and memorable sign is what brings customers to a business.

Illuminated Signs for Business

In the world of business, companies that attract the most consumers survive and grow while the others struggle and ultimately fail. Hence, a big chunk of the time and money has to be spent on advertising. Unfortunately, only a small percentage of the total income can be allotted for attracting customers. So the question is- how can companies make the best use of their available advertising money?

Illuminated signs for your marketing needs:

If your business is not as big as Adidas or Nike, then money is as limited as your options. Television, magazine, and full page newspaper advertising is likely to be out of the realm of possibility, at least during the initial years. Illuminated signs, in such situations, are a great solution for attracting consumers. These graphics are back-lit to make the message more obvious and can be created in any size or shape. Businesses can also go for individual letter signs that spell the company’s name on the building’s side. This is one investment that can last for several years, making it highly cost-effective. Another advantage of these signs is that they are light weight. Hence, can be suspended and moved from one location to another with ease. Additionally, the messages can also be replaced without having to buy a new sign all together.

What to look for when designing illuminate signs:

If you’re planning to invest in new illuminated signs to market your business, it is very important to get them created by a professional. These signs are highly effective in attracting new customers, and the more time you spend in looking into some of the different providers that offer such work in your area the better. Listed below are 3 must know facts that all buyers should be aware of before investing in one of these items.

Design:

The fonts, design and the colors used for creating illuminated signs will affect the final result drastically. When created properly, these graphics can look professional and elegant. However, when created badly the signs can look tacky. Therefore, during the stage of designing, make sure you are very specific with the fonts, colors, design and images of the chosen signage.

Shapes and sizes:

Illuminated signs or light box signs are available in a variety of shapes and sizes. One of the most common signs is the LED signs made out of aluminum back tray with fluorescent or LED lighting. They also feature face panels created with acrylic materials or flexible flexi face system. One of the benefits of using flexi face systems is that they permit any sized area to be shown with the use of a single metal piece.

Go for quality:

Illuminated signs are available in several different qualities. When buying LED signs it’s a good idea to go for the best quality. The main reason is that good quality graphics are durable which means they will last longer. Secondly, good quality signs will look more elegant and will attract the right kind of crowd. Contact SignMySigns for more information and to get a quote.

Bottom line is, to attract consumers economically and with class, there is no better way than illuminated signs. Moreover, if you want to direct clientele inside the store to the higher profit areas then consider illuminated signs to be the right medium for the job. It is by far the best affordable advertising you can have, next to word of mouth.

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