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Using Monument Signs to attract Customers

monument-sign

In a recessionary economy, marketing departments are under constant pressure to conserve capital and justify ‘marketing spend’. Advertising budgets suffer cuts and cost-effective ideas of increasing visibility are in demand.

Thankfully, there are plenty of options of cost-efficient promotional tools. Outdoor advertizing and more specifically high-quality signage is one such option. It can create subtle magic that can draw customers to your business. Monument signs are the most popular of signage choices. 

What are monument signs?

A monument sign is a freestanding, outdoor, ground signage of about 5 feet, positioned at your eye level; it has a huge advantage in that it can attract the most significant category of prospects – people driving or walking by. That is why they are very popular with shopping malls, real estate agencies, community centers, restaurants, pubs, cafes, bistros, libraries and theme parks.

The name comes from the fact they are large enough, and are fixed firmly on to the ground. They are made from a wide variety of durable materials such as block/brick, polystyrene or aluminum. They are mounted on a base of concrete, wood, brick or stone with side pillars or on side posts. Being low on the ground, they are a lot more noticeable than billboards and pole-mounted displays.

Monument signs are designed to be weather-resistant and have a life span of a minimum 10 years. They show resilience in the face of rain, snow, sandstorms and even hurricane-force winds, the strongest of winds; that is why they are so popular all over the world and not just the US.

Trends and variations in monument signs

A monument sign has two main components – the signage and the structure. Businesses can play with both these elements to create a wide range of styles of monument signs.

Structures could be made of a block with stone or brick veneer, fabricated steel cage with stone or brick veneer, or expanded polystyrene. Another option is electronic paper sign (EPS) that can be used for both the structure and signage, and can replicate stone or masonry look.

When it comes to the signage, they could be illuminated sign cabinets, dimensional letters, channel letters or LED message boards.

Thus, one can create multiple combinations of structure and signage; however, the most popular ones are:
 

  • High Density Urethane (HDU) foam monument and signage with raised metal letters: Here the monument is built from a solid EPS foam core. It is then sealed in a thick polyurethane hard coat that makes it durable and pest-resistant. Metal letters are then partially embedded into the base and partially projected out.
  • Fabricated aluminum monument signs: Here, the structure is a fabricated aluminum box that can be painted in your logo colors. Signage letters are of raised cut metal, either illuminated with LEDs or non-illuminated. The base is generally a concrete pad.
  • Lettering made of cut metal or fabricated stainless steel: Stainless steel letters are popular as they are low on maintenance. Other equally popular metals are copper, brass and bronze. Metal letters can be easily installed on stone, masonry and concrete structure.
  • Backlit lettering: LED backlighting for metal letters creates a halo effect that can be dramatic and breathtaking.


Monument signs with an aesthetic landscaping backdrop can be a very cost-effective way of generating buzz for your business. It would be best to engage a competent signage agency that would create excellent monument signs for your venture.

Illuminated Signs for Business

In the world of business, companies that attract the most consumers survive and grow while the others struggle and ultimately fail. Hence, a big chunk of the time and money has to be spent on advertising. Unfortunately, only a small percentage of the total income can be allotted for attracting customers. So the question is- how can companies make the best use of their available advertising money?

Illuminated signs for your marketing needs:

If your business is not as big as Adidas or Nike, then money is as limited as your options. Television, magazine, and full page newspaper advertising is likely to be out of the realm of possibility, at least during the initial years. Illuminated signs, in such situations, are a great solution for attracting consumers. These graphics are back-lit to make the message more obvious and can be created in any size or shape. Businesses can also go for individual letter signs that spell the company’s name on the building’s side. This is one investment that can last for several years, making it highly cost-effective. Another advantage of these signs is that they are light weight. Hence, can be suspended and moved from one location to another with ease. Additionally, the messages can also be replaced without having to buy a new sign all together.

What to look for when designing illuminate signs:

If you’re planning to invest in new illuminated signs to market your business, it is very important to get them created by a professional. These signs are highly effective in attracting new customers, and the more time you spend in looking into some of the different providers that offer such work in your area the better. Listed below are 3 must know facts that all buyers should be aware of before investing in one of these items.

Design:

The fonts, design and the colors used for creating illuminated signs will affect the final result drastically. When created properly, these graphics can look professional and elegant. However, when created badly the signs can look tacky. Therefore, during the stage of designing, make sure you are very specific with the fonts, colors, design and images of the chosen signage.

Shapes and sizes:

Illuminated signs or light box signs are available in a variety of shapes and sizes. One of the most common signs is the LED signs made out of aluminum back tray with fluorescent or LED lighting. They also feature face panels created with acrylic materials or flexible flexi face system. One of the benefits of using flexi face systems is that they permit any sized area to be shown with the use of a single metal piece.

Go for quality:

Illuminated signs are available in several different qualities. When buying LED signs it’s a good idea to go for the best quality. The main reason is that good quality graphics are durable which means they will last longer. Secondly, good quality signs will look more elegant and will attract the right kind of crowd. Contact SignMySigns for more information and to get a quote.

Bottom line is, to attract consumers economically and with class, there is no better way than illuminated signs. Moreover, if you want to direct clientele inside the store to the higher profit areas then consider illuminated signs to be the right medium for the job. It is by far the best affordable advertising you can have, next to word of mouth.

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