(408) 988-9988 Info@SignMySigns.com

Why Does Your Business Need A Lobby Sign?

Lobby Signs for Small Business

Consider a new consumer visiting an establishment. He pulls into a parking spot, gets out and scans the area only to see a dozen doorways that could lead to his final destination. As he starts towards his destination, anxiety starts to grow. He strolls right up to the door and enters. From here, two possibilities are probable:

  • Behind a desk, a stranger welcomes him and is on hand to respond to any inquiries. His first query is, "Is this (insert the company name)?"

  • He comes upon well-designed and strategically placed lobby signs that provide an immediate response to his query.

A customer's experience in the absence of a lobby sign is depicted in the first scenario. Irritation, at the very least, is at the core of the customer’s experience when he visits the provider. Imagine that same consumer entering an establishment and seeing a lobby sign that reads, "You are in the correct place." even before he enters the building completely. This will offer an immediate feeling of relaxation.

Here are a few reasons why lobby signs are a must:

They Invoke Emotions

When someone comes to a new setting, such as a workplace, that setting will have an impact on their attitude and conduct. When someone enters a lobby, the company may inspire creativity; instill a sense of security, or both with the help of a well-planned and well-designed lobby sign, wall wrap or any other graphic component. If the company does not have any branding graphics or appealing interior designs to demonstrate their dedication to providing customers with a wonderful experience, the company could even upset the customer’s mood.

They Are Welcoming

Identification leads to comfort. It is difficult to feel at ease waiting in a room with no windows, no color and no signs of identification. After sitting in a plain room with a few empty walls, a feeling of unease gradually sets in. To welcome customers into a creative area and to expose them to the brand, the company must use lobby signage. It should be easy for individuals to connect with the company and the team after viewing the lobby signs.

Also Read: Well Placed Lobby Signs can help you up sell

Offer Employee Engagement

Employee engagement and morale are significantly impacted by lobby signage. A brand is built and expanded by its workers. The brand must have an even bigger mental presence in their minds than in consumers' minds. The workers should be reminded of their responsibilities and the significance of the part they play in building a brand as soon as they enter their office. A lobby sign is a great method to help employees remember a brand.

Offer Uniqueness 

Lobby signs ought to be distinctive and should adhere to specific brand standards. Lobby signs can be used to leave an impression on anybody who enters the front door. They should be about the brand's distinctive character and personality. Replacing bare walls or uninspired artwork with lobby signage can help bring uniqueness to the company.

Lobby signs are a crucial component of a successful business. They serve as evidence to customers that you are genuine, and they serve as a reminder to staff members of their duties. These initiatives are usually worthwhile investments since there are so many potentially positive outcomes.

Why Is a Lobby Sign Critical to Your Brand Image?

The storefront has traditionally been a major location for business signage. For many companies and organizations, this is still true, but the growing need for content, information and communication has put lobby signage on par with the hefty, brand-identifying identifiers of a company's name. 

Importance of Lobby Signs

The Lobby's Role and Location

It's difficult to overstate the value of first impressions as for a lot of companies and their customers, the building lobby is the first significant engagement. The lobby is the nerve center for directing visitors, delivering information, completing transactions and the like. The lobby plays a significant role in almost all industries, whether it's a hotel, a public agency or a museum. Imagining a lobby without lobby signs and customer service is difficult.

What Can Lobby Signs Do?

There is no limit to what lobby signs can do for a business. There is so much information that can be displayed, including building directories, way finding information, building maps, menu offerings, product prices, working hours, promotional advertising, event calendars, regulations, welcome messages, ADA signs and a variety of other signs. Of course, it's critical to identify and prioritize these diverse roles in a way that goes with the building and its operations. When a guest walks into the foyer, what should be the first thing that he sees? What information and signs should be relegated to the lobby?

1. Passers-by Are Instantly Attracted to Your Upfront 

Passers-by will be drawn to creative and bold signs and that initial impression is critical. People will immediately dislike a business if the lighting is meant to be illuminated but isn't. Anyone will avoid a shop if the lettering is coming off because of weather deterioration or just plain wear and tear. Similarly, what's inside is symbolized by the lobby signage. There is no denying that every book is judged by its cover, and lobby signs serve as that cover.

Also Read: Well Placed Lobby Signs can help you up sell

2.  Your Entrance Defines Your Lobby

The essence of your lobby is your door, entrance and desk. Let's take an example of a recently developed community and how it encourages people to make it their home. They employ distinctive design elements at the development's entry to help accentuate the sort of community being constructed. The beautiful environment, the water feature and the stunning gates serve as the neighborhood's foyer. There is also always a sign declaring the development's name. Similarly, do not allow the lobby to slip between the cracks. Make a good first impression.

3. They Help Create Convenience

The lobby is the best place to make things convenient for customers. Having proper directional signs within the lobby eases movement. Less confusion enhances the customer experience, which helps a business stand out. 

The initial impression you make on a client is through well-placed and distinctively designed lobby signs. It's the first opportunity they'll get to form an opinion about your business. The first sign should be welcoming. Greet your guests with lobby signs that display your brand at the counter or front desk, or splashed on an entry wall. Each lobby sign has a certain purpose, the most important of which is to demonstrate pride in your business.

Creating Custom Business Signs: Things to Keep in Mind

There are several forms of signage that must meet legal criteria, such as a required height of the text per certain feet for good sight distance. However, if you're going to build custom business signs, think about where you're going to put them and how far your potential viewers will have to go to see them. Is your signage easily identifiable from the surrounding structures? Is your nighttime signage sufficiently illuminated? Is there anything in the way that hinders spectators’ view and prevents them from seeing a portion of your signage? Such concerns should be taken into account. Here are some pointers and reminders from experienced sign makers:

Comply with All Applicable Laws

There are certain rules regarding how you should make certain signage and put it up in public. It is very important that you follow the rules regarding the structure and content of the sign as well as the height. 

Use a Minimal Number of Words

Less is always more when it comes to custom business signs. Individuals or companies that give too much information are bound to lose the attention of customers because no one has the time or the interest to read lengthy signs. Instead, keep it simple. Create brief but powerful content so that your signs stand out and attract passers-by. 

Use Letters and Backgrounds That Have Highly-Contrasting Colors

Use colors that contrast sharply between the text and the backdrop. Contrasting colors make sure the text stands out and is easy to read for the customer. After learning the fundamentals of custom business signs creation, it's a good idea to become acquainted with the different sign-making tools and materials. Paper-and-printer or paper-and-pen manufacturing isn't the only way to make custom signs. Depending on the type of signs they make and the scope of the company, a good sign maker can offer a range of different options to cater to your preference and your budget. 

 

Also Read: Where Can I Get Cost-Effective Digital Signage for My Business?

Use Images and Color for Added Appeal

When colors and images are added to signs, they are more likely to be remembered. So, if feasible, use relevant photographs in your advertising, and, while themes that are black-and-white are more suited for certain messages, include color in your signs for added appeal.

Clear Coats for Outdoor Durability

If you want to make sure your sign lasts for a good amount of time you have to make sure it is weather resistant. To increase the durability of a sign you will have to get it coated with appropriate materials so that heat, rain and cold will not affect your sign. 

Custom business signs take meticulous planning and attention. There are a lot of considerations when constructing an advertising sign to make it appealing and to really draw attention to your business, whether you're trying to communicate with your intended audience, are defining your company image, boosting brand awareness, or are telecasting special deals and promotions. Also, it is important to choose a good sign maker for your business signs so that your investment does not go waste. 

Well Placed Lobby Signs can help you up sell

Creating up selling lobby and reception signs and then placing them strategically across hallways and offices can help you lure your visitors through an attractive sales funnel. This is very similar to leading customers through a sales funnel using email marketing. However, make sure the messages are placed properly so that the message flow makes sense to your potential customer as he moves from one part of the office to the other.

lobby-signs.jpg

Start with a Broad Message

You can begin with a broad message, displayed effectively at the information desk or reception. This message should feel less like a sales pitch and more like a welcome message. Always make sure you are subtle in the beginning and gradually lure the customer towards buying your services or products.

Narrow the Focus

As your visitor moves from the lobby to the next space of the building, make sure you place signs that help narrow down the focus. For instance, in the office of an optometrist, the reception sign can read, "Our aim is to help you realize your vision". Such a generic or broad message gives visitors the feeling that you care, but does not oversell.


Also Read: Using Signs to Increase Sales

Waiting Area

As your customer shifts to the waiting room, they may come across a new sign that says, "Want to learn how to prevent eye strain?".  Once again, the sign does not sound like a blatant sales pitch, but it can very well help up-sell special eye drops once the customer enquires about eye strain prevention.

As the customer walks across hallways, more graphics and signs can greet him, introducing him to the numerous products and services he may not have thought of buying before. All such signs can elevate the chances of an up sell taking place. However, it is very important that the customer is introduced to the signs at the right stage of his visit.

To use lobby and reception signs effectively, make sure you think of all the up-sell opportunities that you have, and also give some thought to their proper placement. Lobby and reception signs that are well thought of and well placed can assist you in selling additional products and services when customers come to your office.

Do Not Underestimate Reception and Lobby Signs

No one can deny the important role good lobby and reception signs play when it comes to increasing the confidence customers have in the products for sale. Imagine walking into the office of a doctor or a lawyer, all set to pay thousands of dollars as fee. You go up to the lobby or reception desk, and see their logo, name and their brand in extremely cheap plastic letters, or worse, foam lettering. What kind of feeling does that give you? Now imagine if you walk in and see a professional looking sign. Well-cut metal for example. Does it make you feel more confident about the company? Hence, make sure you choose the right quality signage that displays an effective message to make sure your customers keep returning to you.

How to Choose a Logo Design Company?

Logos make a huge difference in how a company is perceived. When invested well, logos redefine the image of a brand and boost businesses with unmatched credibility and better recognition. Just by looking at the half-eaten apple, do you not trust the brand’s performance value blindly? Similarly, as soon as you see the three stripes or a check mark on a sports gear, you instantly trust the provider and blindly purchase their items without a doubt in your head.

startup-3267505_640.jpg

Here are some tips to assist you in finding the best logo design providers so that you can create the type of brand image that will sell:

1. Their Previous Work

What is their experience and what are the types of companies they have worked with in the past? What are the industries they have serviced? Who are their previous clients?

Check everything to find out if they are merely boasting or if they actually deliver what they are claiming.

2. Recommendations and Testimonials

Testimonials from other companies are a great way to learn about the qualification and credibility of the provider. Listen to what other people are saying about the company. How many people praise these professionals? If you feel that the good reviews out do the bad ones then you can definitely decide accordingly.

3. Is There a Branding Team?

Designing a logo is about branding. This means that just having a professional with excellent designing skills is not enough. The person must also have a proper understanding of the client’s business and must create logos that can attract customers and increase the credibility of the company.

4. How Do They Create Ideas?

Do they scribble a logo by casually listening to your needs? Do they create logos from company initials? Understand how their ideas flow, what actually is the thinking process behind it and how skilled they are in permeating your brand’s value and message into your logo. By collaborating with experienced individuals who keep the marketing aspect in mind when designing a logo can go a long way.   

 5. Support for Client

You may not like the very first logo a company designs for you, you may ask for some revisions even after the fourth attempt, or you may even want to include some suggestions of your own. In such a case, it is important that the provider offers excellent support. Their executives should be friendly and must put your requirements above everything else. It is also important that they have a strong post-sales support, wherein they are available to offer you advice and assistance even after their services for you have been completed.

These are a few simple tips that can assist you in finding the right logo making company. Of course, these tips should be taken as advice as they are not fool-proof. However, they do offer good results. By performing a thorough research before shortlisting a company you will be able to gain all the benefits that an experience, skilled provider can offer you and your company.

Boost Your Sales with Large Format Digital Printing Products

Marketing departments continue to face new challenges even in the age of digital advances and automation. According to the 2017 State of Inbound Report, some of the top challenges included identifying the right technology for marketing needs. This is quite significant as technology is a great enabler in the hands of marketers. 

Consider printing for example. Offset and other types of printing technology are laborious, cumbersome and time-consuming; they slowed down the pace of campaigns, until the advent of large format digital printing in 1991.

What is large format digital printing?

Large format digital printers are much larger computer-controlled printing machines; they use much larger print rolls, the width of which can range between 18” and 100”. No plates or cylinders are involved in the printing process. The technology is generally inkjet, where nozzles fire jets of ink directly on to the large-sized print roll fed into the printer. 

Why is it so popular?

Business organizations rely hugely on large format printing today, as it’s a great combination of low-cost, quick turnaround and high quality printing.
 

  • Affordability: Other forms of printing such as lithography and offset require first templates that use film plates, photo chemicals and lots of ink; no wonder they cost more. In contrast, digital printing requires no such preparation; printing is done directly and instantly and so it is affordable.
  • Flexibility: Since the data for printing is created and stored digitally, it’s easy to make quickly design changes and enhancements in real time and with minimum effort, allowing multiple designs to be printed in every batch.
  • Consistency: Other types of printing such as screen and offset show variations between one print to another; this is due to dependency on hardware. On the other hand, digital printing software controls these parameters effectively, and hence prints are consistent throughout.
  • Variety: Digital printers use water-based inks or UV curable screen printing inks. The latter allows printing on any surface or material such as paper, glass, wood, vinyl or sintra.
  • Speed: There is no need for any preparation or prior setup and all processes are digital. Thus, large format digital printers can output 5x4 or larger prints than other print technologies, making it possible for the entire printing job to be completed the same day.
  • Eye-catching: Large format banners and posters used in billboards or hoardings are terribly eye-catching; they bring more conversions than print media content, making them ideal for advertising.
  • Long-lasting: Thanks to the quality of inks used in large format digital printing, banners, posters and billboards printed this way can last for months or even a year, braving the elements without any deterioration in quality.
  • Eco-friendly: Other forms of printing require printing to be done in bulk. This is wasteful and toxic to the environment as the unused prints are dumped as trash. In contrast, digital printing requires no preparation, and so prints can be taken as and when needed.


Large format digital print products

The following are popular large format digital print products:
 

  • Vinyl Sign Banners
  • Custom Printed Signs
  • Posters (cloth/paper/vinyl)
  • Booth Graphics
  • Printed Stickers
  • Retail Graphics
  • Hoardings and billboards
  • Backlit Signs
  • Stretched, fine art Canvas Prints
  • Floor Graphics
  • Canvas Prints
  • Wall Paper
  • Building wraps
  • Printed Table Cloths


Large format digital prints are what you may need to boost your sagging sales. It is best to engage a reputed professional agency, which will do a good job and record impressive returns from your outdoor campaigns.

Capture Attention, Lift Sales, and Increase Customer Satisfaction

The word lobby in the context of a room has different meanings. It could be a corridor or passage connecting several rooms, or an anteroom as in the reception area of an office, or even a foyer as in a theater or a hotel. Whichever meaning you take, a lobby is a place where people spend time which makes it just the right place to project the image of an organization or to publicize an event or even to advertise a product or service.

Acrylic Dimensional Sign

The lobby or reception area is the primary location where clients are first exposed to the commercial enterprise. It is imperative then that this space creates the right image the business is trying to project. The lobby could more aptly be referred to as the window to the enterprise. Creating the proper ambience is achieved through various factors like furniture, furnishings and the color scheme of the room. But remember, people sit in an office lobby, generally look around and tend to observe the surroundings. One of the most significant ways to influence their opinion is with appropriate lobby signage.

Hyundai Acrylic Dimensional Lobby Sign

Typically the space behind the reception desk is ideal placed to display the company name and logo. The company’s name, in dimensional lettering together with a dimensional logo, carries a certain aura of its own which speaks of professionalism blended with subdued sophistication. A logo and name so strategically placed carries a wealth of silent meaning and sets the trend. Since this is the first thing that visitors see on arrival, it creates an ambience from which they form the first impression of the organization and know what to expect. As the old saying goes - first impressions are lasting impressions.

Dimensional Acrylic Lobby Sign

The walls in a lobby are the perfect site for wall hangings. Many businesses prefer to use this space to broadcast their USP's while others prefer to hang their mission statement. Whatever the choice, the selection exploits the fact that visitors will be spending enough time there to look around and observe what will influence the impression they make. Whatever is so placed will be studied and not merely scanned in passing like some form of abstract decoration. 

Acrylic Reverse Vinyl Lobby Sign

The foyer or lobby in a theater makes extensive use of poster stands or poster frames with graphics of forthcoming performances. Another great idea for theater lobbies is to decorate them with framed photographs of stars of yesteryears of still-shots.

The lobbies of doctors, dentists and veterinarians however often have poster frames of medical and dental facts relevant to the clients.

Dimensional Acrylic Brushed Aluminum Lobby Sign

SignMySigns of Santa Clara, CA has a number of interesting lobby signage ideas to suit the available space and yet sufficient to create the desired impression. This Bay Area sign making company believes that quality reception and lobby signage is not an expense, rather a capital investment relative to identity and brand. Visit Sign My Signs to see some of the styles and designs available photographed in their actual locations. Sign My Signs is well known with Bay Area businesses having done various signage assignments from conception to installation. For more on our varied product range please visit www.signmysigns.com and/or call us at 408.988.9988 or email info@signmysigns.com.

SignMySigns