Why Does Your Business Need A Lobby Sign?

Consider a new consumer visiting an establishment. He pulls into a parking spot, gets out and scans the area only to see a dozen doorways that could lead to his final destination. As he starts towards his destination, anxiety starts to grow. He strolls right up to the door and enters. From here, two possibilities are probable:

• Behind a desk, a stranger welcomes him and is on hand to respond to any inquiries. His first query is, "Is this (insert the company name)?"

• He comes upon well-designed and strategically placed lobby signs that provide an immediate response to his query.

A customer's experience in the absence of a lobby sign is depicted in the first scenario. Irritation, at the very least, is at the core of the customer’s experience when he visits the provider. Imagine that same consumer entering an establishment and seeing a lobby sign that reads, "You are in the correct place." even before he enters the building completely. This will offer an immediate feeling of relaxation.

Here are a few reasons why lobby signs are a must:

They Invoke Emotions

When someone comes to a new setting, such as a workplace, that setting will have an impact on their attitude and conduct. When someone enters a lobby, the company may inspire creativity; instill a sense of security, or both with the help of a well-planned and well-designed lobby sign, wall wrap or any other graphic component. If the company does not have any branding graphics or appealing interior designs to demonstrate their dedication to providing customers with a wonderful experience, the company could even upset the customer’s mood.

They Are Welcoming

Identification leads to comfort. It is difficult to feel at ease waiting in a room with no windows, no color and no signs of identification. After sitting in a plain room with a few empty walls, a feeling of unease gradually sets in. To welcome customers into a creative area and to expose them to the brand, the company must use lobby signage. It should be easy for individuals to connect with the company and the team after viewing the lobby signs.

Also Read: Well Placed Lobby Signs can help you up sell

Offer Employee Engagement

Employee engagement and morale are significantly impacted by lobby signage. A brand is built and expanded by its workers. The brand must have an even bigger mental presence in their minds than in consumers' minds. The workers should be reminded of their responsibilities and the significance of the part they play in building a brand as soon as they enter their office. A lobby sign is a great method to help employees remember a brand.

Offer Uniqueness 

Lobby signs ought to be distinctive and should adhere to specific brand standards. Lobby signs can be used to leave an impression on anybody who enters the front door. They should be about the brand's distinctive character and personality. Replacing bare walls or uninspired artwork with lobby signage can help bring uniqueness to the company.

Lobby signs are a crucial component of a successful business. They serve as evidence to customers that you are genuine, and they serve as a reminder to staff members of their duties. These initiatives are usually worthwhile investments since there are so many potentially positive outcomes.

Why Is a Lobby Sign Critical to Your Brand Image?

The storefront has traditionally been a major location for business signage. For many companies and organizations, this is still true, but the growing need for content, information and communication has put lobby signage on par with the hefty, brand-identifying identifiers of a company's name. 

The Lobby's Role and Location

It's difficult to overstate the value of first impressions as for a lot of companies and their customers, the building lobby is the first significant engagement. The lobby is the nerve center for directing visitors, delivering information, completing transactions and the like. The lobby plays a significant role in almost all industries, whether it's a hotel, a public agency or a museum. Imagining a lobby without lobby signs and customer service is difficult.

What Can Lobby Signs Do?

There is no limit to what lobby signs can do for a business. There is so much information that can be displayed, including building directories, way finding information, building maps, menu offerings, product prices, working hours, promotional advertising, event calendars, regulations, welcome messages, ADA signs and a variety of other signs. Of course, it's critical to identify and prioritize these diverse roles in a way that goes with the building and its operations. When a guest walks into the foyer, what should be the first thing that he sees? What information and signs should be relegated to the lobby?

1. Passers-by Are Instantly Attracted to Your Upfront 

Passers-by will be drawn to creative and bold signs and that initial impression is critical. People will immediately dislike a business if the lighting is meant to be illuminated but isn't. Anyone will avoid a shop if the lettering is coming off because of weather deterioration or just plain wear and tear. Similarly, what's inside is symbolized by the lobby signage. There is no denying that every book is judged by its cover, and lobby signs serve as that cover.

Also Read: Well Placed Lobby Signs can help you up sell

2.  Your Entrance Defines Your Lobby

The essence of your lobby is your door, entrance and desk. Let's take an example of a recently developed community and how it encourages people to make it their home. They employ distinctive design elements at the development's entry to help accentuate the sort of community being constructed. The beautiful environment, the water feature and the stunning gates serve as the neighborhood's foyer. There is also always a sign declaring the development's name. Similarly, do not allow the lobby to slip between the cracks. Make a good first impression.

3. They Help Create Convenience

The lobby is the best place to make things convenient for customers. Having proper directional signs within the lobby eases movement. Less confusion enhances the customer experience, which helps a business stand out. 

The initial impression you make on a client is through well-placed and distinctively designed lobby signs. It's the first opportunity they'll get to form an opinion about your business. The first sign should be welcoming. Greet your guests with lobby signs that display your brand at the counter or front desk, or splashed on an entry wall. Each lobby sign has a certain purpose, the most important of which is to demonstrate pride in your business.

Creating Custom Business Signs: Things to Keep in Mind

There are several forms of signage that must meet legal criteria, such as a required height of the text per certain feet for good sight distance. However, if you're going to build custom business signs, think about where you're going to put them and how far your potential viewers will have to go to see them. Is your signage easily identifiable from the surrounding structures? Is your nighttime signage sufficiently illuminated? Is there anything in the way that hinders spectators’ view and prevents them from seeing a portion of your signage? Such concerns should be taken into account. Here are some pointers and reminders from experienced sign makers:

Comply with All Applicable Laws

There are certain rules regarding how you should make certain signage and put it up in public. It is very important that you follow the rules regarding the structure and content of the sign as well as the height. 

Use a Minimal Number of Words

Less is always more when it comes to custom business signs. Individuals or companies that give too much information are bound to lose the attention of customers because no one has the time or the interest to read lengthy signs. Instead, keep it simple. Create brief but powerful content so that your signs stand out and attract passers-by. 

Use Letters and Backgrounds That Have Highly-Contrasting Colors

Use colors that contrast sharply between the text and the backdrop. Contrasting colors make sure the text stands out and is easy to read for the customer. After learning the fundamentals of custom business signs creation, it's a good idea to become acquainted with the different sign-making tools and materials. Paper-and-printer or paper-and-pen manufacturing isn't the only way to make custom signs. Depending on the type of signs they make and the scope of the company, a good sign maker can offer a range of different options to cater to your preference and your budget. 

Also Read: Where Can I Get Cost-Effective Digital Signage for My Business?

Use Images and Color for Added Appeal

When colors and images are added to signs, they are more likely to be remembered. So, if feasible, use relevant photographs in your advertising, and, while themes that are black-and-white are more suited for certain messages, include color in your signs for added appeal.

Clear Coats for Outdoor Durability

If you want to make sure your sign lasts for a good amount of time you have to make sure it is weather resistant. To increase the durability of a sign you will have to get it coated with appropriate materials so that heat, rain and cold will not affect your sign. 

Custom business signs take meticulous planning and attention. There are a lot of considerations when constructing an advertising sign to make it appealing and to really draw attention to your business, whether you're trying to communicate with your intended audience, are defining your company image, boosting brand awareness, or are telecasting special deals and promotions. Also, it is important to choose a good sign maker for your business signs so that your investment does not go waste. 

Your Company's Custom Business Signs Are an Extension of It

Most of us are guilty of making fast judgments based on first impressions. But it may not always be our fault as walking into a structure that appears to be dingy and isolated does give a weird impression. This is a problem with a lot of companies. Several businesses appear unprofessional or unattractive from the outside.

 Even if your firm is located in an industrial neighborhood within a boring, unimpressive structure, custom business signs can transform your entry from unnoticed to prominent. And if customers have a positive first impression of your company because of your custom business signs, such impressions are likely to stick with them throughout their commercial contacts with you.

Colorful Custom Signs Can Enhance the General Appearance of Your Building

 You're not alone if your company is located in an unappealing structure. You have picked the greatest facility for your business after evaluating numerous variables such as budget, location and interior layout. Unfortunately, no one requested you to create the external design. Nevertheless, there is something you can do about it. A designer once said that painting your front door is the best exterior facelift you can give your space. You could follow that piece of advice, but we suggest taking it a notch higher and getting new custom business signs with bold colors.

 Colors have a powerful effect on the human eye. People are attracted to them and also tend to correlate them with memories, making them a memory trigger. For bespoke signage, think about using bright, contrasting colors. People remember bespoke business signs with two colors better than those with only one, according to a market study. Also, contrast is essential to guarantee that your personalized business sign does not blend into the background. Contrast, or utilizing dark graphics on a light base or vice versa, makes your visuals stand out and is easier to see and recall. The use of bright, bold colors in a bespoke company sign can also help you stand out.

 Also Read: The Purpose of Signage

It Isn't Always Important How Big Your Custom Sign Is

 Perhaps your marketing budget prevents you from ordering a large personalized company sign to be installed on the roof of your property. That's fine! Other custom sign solutions are available that can be appealing as well. Have you thought about creating unique business signs for the front of your building? What about a small, medium-sized company sign that you may hang at the side door?

 There are options, as bespoke signage is available in a wide range of materials depending on the type of business you run and the circumstances in which it will be utilized. Simply tell your business sign expert whatever you want along with your budget, and you will have a bespoke sign that can draw attention to your company.

People Will Notice Your Signs Before They Notice You

 Don't scare off potential customers with an out-of-date bespoke sign, or even worse, no signage at all. Customers must know who you actually are and what you do from your custom business signs that reflect your personality. Strong, bright and contrasting colors on your personalized sign are key for keeping a business looking contemporary, and the sign's size is not as critical as the quality. A bespoke sign is an ideal place to start if a business requires an outside makeover.

Is it Cost-Effective to Use Vinyl Signage Solutions?

Vinyl signs come in various shapes and sizes, ranging from lettering and window decals, and are available to both companies and individuals. Vinyl signs can be found on cars,  in yards, and in various other places. Here are a few reasons why they are cost-effective:

Vinyl is a flexible and waterproof material.

This is useful for companies and anyone that need something that can be used outside in all types of weather. Even after exposure to outside elements for years, vinyl signage solutions remain unaffected.  It depended upon the quality of the vinyl and the weather conditions when it was exposed. These signs are created out of a long-lasting and lightweight material. Signs made of vinyl are simple to clean, and swish it with water from a hose and scrub it with a sponge.

They are multi-purpose.

Window decals are usually made of vinyl and are used as signs. Such vinyl decals can be used as window decals and are also a way to maintain privacy. These can be spotted in store and car windows. They could be a trademark that is associated with a product or company. Since they solve two purposes, they save money.

Also Read: Why Customized Decals Are Important for Any Business?

These sign letters are available in a variety of colors and typefaces.

Vinyl letters may be cut into several exciting effects, including shadows. The letters may be applied to numerous surfaces, including automobiles, trailers, boats, and bikes. There are several more locations where these signs may be placed. These are also useful for displaying company information on windows and storefronts.

Damage-free and long-lasting.

Vinyl lettering is usually applied to a location with the help of an adhesive. The sign is easily secured to the display area due to the material. At the time of removal, there are typical methods to do it without causing damage to the surface. Consider this: if the number has to be changed for whatever reason, it can be readily updated without causing harm or incurring a significant cost. A personalized signage solution gives a storefront a more professional appearance. Vinyl lasts longer and is more durable than paint as it is resistant to elements, such as ultraviolet radiation.

How are vinyl signs made?

Customers may have vinyl signs tailored for them through sign manufacturers. They take the client's design information, including the message and any custom color. Clients are encouraged to be as active as they possibly can during the process, but graphic designers assist in creating the finest possible output. Other clients merely provide a concept to the sign creator, and the graphic designers come up with a few options. When they have several options, they present them to the customer to select the best one for themselves.

Sometimes customers may also perform a ‘do-it-yourself’ using sign makers. These portals guide the consumer through the process of creating a sign. They input the style, text, colors, font, visuals, and any other sign-making materials. They then send it to the sign manufacturers, who create the signage for the customer. It is mailed out for usage once it has been produced.

While looking for a signage solution, it is crucial to choose a manufacturer with the experience and reputation of making vinyl signs.

Features and Benefits of Digital Signage

Digital signage is already common place in almost every industry. It is a type of electric display that makes use of graphics, videos, animations, RSS and other audio-visual components to capture the attention of viewers and exert direct control over them. In the private and public sectors such as education, health, transportation, business, retail and government sectors, these displays may be found on a large scale.

 Digital signage is a user-friendly technology that transforms bland information displays into multimedia-rich displays. Furthermore, they give attendees at conferences, seminars and other public meetings a fresh way of remaining informed and engaged.

 A digital signage solution can undoubtedly bring information displays to life. The following are some of the great advantages and features of employing a digital signage solution for any kind of business:

Connect Better with Viewers

 With its eye-catching visuals it is sure to get the viewer’s attention. LCD displays not only capture customers' interest, but they also have a significant impact on their purchasing behavior and experience.

Easy to Install

These signage solutions are user-friendly and enable consumers to create sophisticated digital displays without the assistance of a programmer. Furthermore, their user-friendly design allows both expert and novice users to set the systems up quickly and easily.

Storage Space Without Limits

Surprisingly, digital signage systems have no restrictions, allowing users to store infinite films, animations, images, RSS and other audio-visual components. It is, without a doubt, an effective solution for people who want to change the content of their signs on a regular basis.

Quick Access from All Locations

The best aspect is that users can upload, schedule, update, start up, monitor, store and even reboot the signage from any remote location with a digital sign. By transferring the display media's files and folder to information displays, the display media may be copied on to any number of displays.

Interactive and Cost-Effective

Digital signage gives some incredibly budget-friendly options. The display information may be simply monitored and altered from any location, allowing you to keep your promotions relevant without having to spend extra cash on printing. Apart from these advantages, these signs can adjust to the audience and also interact with them.

Customer Engagement

Digital displays may also be equipped with touch screen displays, bringing the entire advertising experience to life and immediately engaging the customer; this is the most relevant sort of marketing currently available. Remember that if you feel like you're being marketed to as a group, you'll participate less, but, if you feel like it's tailored specifically to your preferences and wants, you'll engage more and even consider buying more freely than if you're in a group.

Digital display solutions make it simple and affordable to distribute information and manage signage systems. It may be used in a corporate setting to announce new campaigns, promote goods, services and brands, display real-time updates and sales and showcase display instructions and announcements as well as corporate staff development activities. These panels are available in a variety of styles, including sound acoustic wave (SAW), resistive touch and infrared. Resistive touch is the ideal option for outdoor usage since it is more waterproof, sturdy and lasts for three to five years.

Most medium and small businesses will use digital advertising in some way or the other, whether it's a flat screen or a digital poster in an LCD shell, for outdoor digital signage. However, one thing is for sure: the electronic signs business is flourishing, while the global economy is experiencing its worst downturn in five decades. One of the best ways to get the right digital signage for your business is to get in touch with the right professional.

Digital Signage - Market Your Business in Tough Times

Most businesses use digital signage to increase sales, to draw attention, and to save on the costs of using non-digital, static means of offering menus and specials. They attract new customers, boost average spend, reduce printing costs, enhance energy and vigor, and increase profitability. Digital signage is very effective and you must have a compelling reason not to utilize it.

Providing consumers with attractive messages and information is critical whether you're a pharmacy, hotel, boutique, leisure center, restaurant or car dealership. Here is why digital signage is a good way to market a business during tough times: 

Impulse Buying Behavior

Good sign solutions are meant to stimulate impulses by presenting promotional messages at the correct place. You just prod customers to notice something that piques their interest, leading them directly to your cash registers.

If your market is based on impulse purchases, such as restaurants, boutiques and take-aways to mention a few, then digital signage works. Impulse purchase throws off the brain's usual decision-making capability. A moment of self-gratification replaces the logical order of the customers' behavior. Impulse purchases appeal to a consumer's emotional side. 

Raise Your Company's Profile

Digital signage can give a fresh look to a company's premises by bringing an increased degree of energy and vibrancy to the store front. Any small company with a desire and vision to stand out from its competition will attain a "high-end" appearance.

Signs can easily lure passers-by with enticing imagery or they can help up-sell on the spot with expertly written messages that make use of change and motion.

Also Read: Where Can I Get Cost-Effective Digital Signage for My Business?

Possibility of Profiting from Ad Time

Such systems may also be utilized to make advertising money by pushing other businesses and services, as well as by selling ad space to other businesses.

Advertising local companies that are not your competitors generates revenue; a huge brand like Starbucks may not be interested in marketing on the one or two screens inside your store, but a local plumber or cafe around the corner would. With the circulation of local newspapers declining, this kind of advertising could be the answer.

Unlike those never-changing entries in directories and printed banners which may cost the typical store a lot over time and which have a difficult to assess ROI, digital signage can be an active facet in anyone's marketing.

Digital Signage = Cost-Effective Investing

Many factors have contributed to the increased usage of digital signs by medium and small sized businesses including recognition of competitive advantage and increased awareness. In difficult times, smart investment in this sort of technology gives SMEs a genuine affordable edge.

If you are looking for a solution to your marketing needs, which will communicate your messages to your target audience, digital signage is something you should definitely look into. The ideal option is to get a digital signage system with scheduling software and a built-in media player, which allows for easy plug-and-play material updates and is incredibly user-friendly. Unlike other peers, you would not be forced to pay for licenses on an ongoing basis.

Small companies, in particular, must keep content costs under control in order to justify their expenditure on a digital signage system. As a result, when selecting a digital signage partner, look for one that will take into account your company's size, budget and goals and specializes in producing low-cost media and content for SME’s.

What's the Difference Between Digital Signage and Video Wall?

Users searching for a cost-effective solution to display information or media might consider digital signage and video walls. However, while they serve similar goals, they are not identical. Since video walls are costlier than digital signs, most people prefer to use the latter. At the same time, video walls, do offer a great level of personalization that makes them perfect for huge organizations, such as colleges, that need to deliver multiple pieces of information at once.

Price Comparison: Digital Signage and Video Walls

A video wall will cost substantially more than digital signage, but various factors contribute to this cost — as well as the cost of digital signage — ranging from mounting equipment and installation to the software needed to transmit material onto the screen.

Installing a Digital Sign:

In total, you may have to pay between USD500 to USD 5,000 for digital signs, without including the cost of Wi-Fi, mounting equipment, content management software, installation and more.

Installing a Video Wall:

The most basic video walls (aimed at individuals rather than enterprises) will likely cost roughly USD4,000, plus the cost of software and mounting hardware. However, a video wall, especially one that is huge and intricate, will most certainly be pricey when compared to digital signs.

The Benefits and Drawbacks of Digital Signage

A digital signage option can be pretty straightforward to put up, especially if you're only looking to install a single monitor. As previously discussed, they're also more economical if you stick to a tiny display screen. Basic digital signage may be available for less than a thousand dollars.

However, one disadvantage of putting up digital signage is that you will have less creative flexibility; compared to video walls, you will not be able to install multiple screens to display your message or material. Furthermore, a huge wall with one monitor will appear empty in comparison to one with multiple screens.

The Benefits and Drawbacks of Video Walls

It's simple to construct a system that fits the real wall because video walls are often made up of numerous smaller displays. Video walls also have the benefit of letting viewers watch various sources simultaneously; this is perfect for situations where a company wants to display distinct pieces of information on every screen.

However, since the screens utilized for creating video walls are big in size, they will not work or may not display information at a reasonable resolution, unless you buy a good processor, which is normally an additional expenditure on top of the pricey video wall equipment. You can expect streaming delays if the processor isn't up to par, leading to a lag across screens.

Most people prefer digital signage to video walls because the total system is more cost effective in comparison to the latter. However, because more affordable choices are becoming accessible, video walls may also become popular with time. Nevertheless, your specific circumstance will most likely be the defining factor when you have to choose between the two options. Cost, space and video quality are some of the factors you will have to consider when making the final decision.

Where Can I Get Cost-Effective Digital Signage for My Business?

In case you have used a digital signage solution before, you have probably discovered it is nothing less than a building project. There can be so many hidden costs that you don’t expect. So, where can you possibly get cost effective digital signs? How do you know that you are going to get the value you deserve for the money you invested?

The answer to this is you cannot, unless you have a professional on board who takes up complete responsibility for your digital signage. Therefore, if you wish to get the most out of your signage, you must review it regularly and make sure you take professional advice along the way.

Go to a Provider Who Offers Variety in Hardware:

Hardware refers to the physical parts of a digital sign, including the displays. There are numerous kinds of display units, such as:

1. Menu boards

2. Digital displays

3. Interactive screens

4. Tablets

5. Kiosks

6. Video walls

The hardware you choose will decide your budget. You can use a consumer-grade TV for cutting down on costs. These devices can be bought from any showroom specializing in electronics. To cut costs, you can even buy a second-hand display. However, these may not work as commercial solutions. Being the most visible part of the advertising project, it is best that you spend on a quality commercial set. Naturally, the price for buying is higher, but you are going to see its ROI, return on investment, in the future. This is because commercial displays come with extended warranties, have powerful processing, and can last longer.

Media Player

 The next extremely important part of a digital signage budget is the media player. You need a media player to stream content onto the display device.

Media players have three categories:

1. Plug and Play Sticks – These sticks are known to be the cheapest but offer only basic functionality.

2. Media Players – If you require durability, storage and strong processing power, they are the best solution.

3. Built-In Solution – These can be a hassle-free solution as they are built into the unit. However, their functionality or processing power is less compared to a media player.

 The cost of the players may vary depending on the way you intend to utilize the digital display. Having said that, the variation is not as much as with a digital display unit. To get the best bang for your buck, hire a digital signage expert to help you choose the right unit.

Also Read: Advantages of Using Digital Display Banners

 Mounting Hardware

Once you have bought the display unit and a media player, you will also require a mounting hardware. There are a range of display mounts, depending on the place you wish to mount your display. These include:

1. Ceiling mount

2. Video wall mount

3. Flat wall mount

4. Tilted wall mount

Normally, there are commercial-grade and consumer mounts. To cut back, you can visit a hardware store to buy cheaper consumer grade mounts. However, they are not recommended. It is always a better idea to go for a commercial offering as it offers a superior build quality. In addition, it will offer better specifications since service, installation and adjustments are easier.

Content Creation:

Remember, you require fresh and impactful content for display. A professional sign maker is competent enough to create informative, creative and fresh content to keep the audience engaged. They have the required know-how when it comes to graphics to compile design assets, fonts and stock photos on a regular basis. By hiring a professional you are not only saving money on re-edits but are also making more money because of attractive content.

Once your digital signage is ready, you have to think of installation. Make sure you hire resourceful and equipped staff so that your investment is not in vain. You can look for professionals online by searching with the term “digital signage near me”. Smart choices help you keep your signage cost-effective. 

Is Advertising on Billboards Worth It for a Start-Up Business?

Most of us have grown up watching huge digital banner billboards and conventional billboards on the roads that advertised everything from car dealers to real estate and health care facilities. These signs still exist, and are in fact increasing in number, showing clearly that they still hold a lot of value in the marketing industry.

While billboards are an effective tool for marketing, are they the best form of advertising for a small business? Some decades ago, when choices were limited, businesses were compelled to use this tool to get their name out. But, with time, newer methods have developed and advertising options for small businesses have become more efficient and cost-effective.

An advertising sign put up on the highway is one method of getting noticed, but the total amount of views you will get is very limited in comparison to vehicle decals, digital marketing, etc.

Billboards May Not Be an Effective Way to Target Your Market

Small businesses have a smaller marketing budget. Putting a large chunk of that money on a billboard may not be a very sound marketing strategy.

While you can ensure that a good number of people see the sign, there are several other methods you can apply for targeting a demographic. With stationary signs, all you can do is display them on a particular roadway and choose a city or town where they will be displayed.

Once again, this tool may work as the sign will get a lot of exposure, but your budget will evaporate very quickly, and is likely better spent on some other aspect. For the amount you will be spending on a billboard, you will only display your brand to a scattered audience, some of whom may not even be your potential customers. You will be better served spending that money on more effective methods of advertising.

Also Read: Best Ways to Use Banners to Promote Your Business

Other Marketing Signs for a Better ROI

Before deciding on a billboard, you can first look at other alternatives. The truth is, other forms of advertising like vehicle advertising, banner signs, window signs, digital banners, etc. are all more effective. They will help you gain a large amount of traction at a massively lower cost.

 Even if you hire a reputed sign making company to manage and create your signs, it is still going to cost you a lot less than purchasing a billboard or renting a space on a regular basis. With the right kind of marketing, you’re well poised to generate a lot of new sales as that’s where the attention of the consumers is right now.

It Is Important to Do Your Research

If you are hell bent on using a billboard, there are some factors you must consider before taking the plunge. One main thing you should ensure is enough eyes on your advertising billboard, so that you get a bang for your buck. When there is a particular area where you wish to advertise, first find out about the success other companies have had using the same spot, if possible.

Billboards may sound like a great idea at first but looking at the cost, viewership and restrictions, they are not the best form of advertising for a small business. For a better exposure and return on investment, opt for alternatives such as digital banners.