Consider a new consumer visiting an establishment. He pulls into a parking spot, gets out and scans the area only to see a dozen doorways that could lead to his final destination. As he starts towards his destination, anxiety starts to grow. He strolls right up to the door and enters. From here, two possibilities are probable:
Behind a desk, a stranger welcomes him and is on hand to respond to any inquiries. His first query is, "Is this (insert the company name)?"
He comes upon well-designed and strategically placed lobby signs that provide an immediate response to his query.
A customer's experience in the absence of a lobby sign is depicted in the first scenario. Irritation, at the very least, is at the core of the customer’s experience when he visits the provider. Imagine that same consumer entering an establishment and seeing a lobby sign that reads, "You are in the correct place." even before he enters the building completely. This will offer an immediate feeling of relaxation.
Here are a few reasons why lobby signs are a must:
They Invoke Emotions
When someone comes to a new setting, such as a workplace, that setting will have an impact on their attitude and conduct. When someone enters a lobby, the company may inspire creativity; instill a sense of security, or both with the help of a well-planned and well-designed lobby sign, wall wrap or any other graphic component. If the company does not have any branding graphics or appealing interior designs to demonstrate their dedication to providing customers with a wonderful experience, the company could even upset the customer’s mood.
They Are Welcoming
Identification leads to comfort. It is difficult to feel at ease waiting in a room with no windows, no color and no signs of identification. After sitting in a plain room with a few empty walls, a feeling of unease gradually sets in. To welcome customers into a creative area and to expose them to the brand, the company must use lobby signage. It should be easy for individuals to connect with the company and the team after viewing the lobby signs.
Also Read: Well Placed Lobby Signs can help you up sell
Offer Employee Engagement
Employee engagement and morale are significantly impacted by lobby signage. A brand is built and expanded by its workers. The brand must have an even bigger mental presence in their minds than in consumers' minds. The workers should be reminded of their responsibilities and the significance of the part they play in building a brand as soon as they enter their office. A lobby sign is a great method to help employees remember a brand.
Offer Uniqueness
Lobby signs ought to be distinctive and should adhere to specific brand standards. Lobby signs can be used to leave an impression on anybody who enters the front door. They should be about the brand's distinctive character and personality. Replacing bare walls or uninspired artwork with lobby signage can help bring uniqueness to the company.
Lobby signs are a crucial component of a successful business. They serve as evidence to customers that you are genuine, and they serve as a reminder to staff members of their duties. These initiatives are usually worthwhile investments since there are so many potentially positive outcomes.