Why Does Your Business Need A Lobby Sign?

Consider a new consumer visiting an establishment. He pulls into a parking spot, gets out and scans the area only to see a dozen doorways that could lead to his final destination. As he starts towards his destination, anxiety starts to grow. He strolls right up to the door and enters. From here, two possibilities are probable:

• Behind a desk, a stranger welcomes him and is on hand to respond to any inquiries. His first query is, "Is this (insert the company name)?"

• He comes upon well-designed and strategically placed lobby signs that provide an immediate response to his query.

A customer's experience in the absence of a lobby sign is depicted in the first scenario. Irritation, at the very least, is at the core of the customer’s experience when he visits the provider. Imagine that same consumer entering an establishment and seeing a lobby sign that reads, "You are in the correct place." even before he enters the building completely. This will offer an immediate feeling of relaxation.

Here are a few reasons why lobby signs are a must:

They Invoke Emotions

When someone comes to a new setting, such as a workplace, that setting will have an impact on their attitude and conduct. When someone enters a lobby, the company may inspire creativity; instill a sense of security, or both with the help of a well-planned and well-designed lobby sign, wall wrap or any other graphic component. If the company does not have any branding graphics or appealing interior designs to demonstrate their dedication to providing customers with a wonderful experience, the company could even upset the customer’s mood.

They Are Welcoming

Identification leads to comfort. It is difficult to feel at ease waiting in a room with no windows, no color and no signs of identification. After sitting in a plain room with a few empty walls, a feeling of unease gradually sets in. To welcome customers into a creative area and to expose them to the brand, the company must use lobby signage. It should be easy for individuals to connect with the company and the team after viewing the lobby signs.

Also Read: Well Placed Lobby Signs can help you up sell

Offer Employee Engagement

Employee engagement and morale are significantly impacted by lobby signage. A brand is built and expanded by its workers. The brand must have an even bigger mental presence in their minds than in consumers' minds. The workers should be reminded of their responsibilities and the significance of the part they play in building a brand as soon as they enter their office. A lobby sign is a great method to help employees remember a brand.

Offer Uniqueness 

Lobby signs ought to be distinctive and should adhere to specific brand standards. Lobby signs can be used to leave an impression on anybody who enters the front door. They should be about the brand's distinctive character and personality. Replacing bare walls or uninspired artwork with lobby signage can help bring uniqueness to the company.

Lobby signs are a crucial component of a successful business. They serve as evidence to customers that you are genuine, and they serve as a reminder to staff members of their duties. These initiatives are usually worthwhile investments since there are so many potentially positive outcomes.

Why Is a Lobby Sign Critical to Your Brand Image?

The storefront has traditionally been a major location for business signage. For many companies and organizations, this is still true, but the growing need for content, information and communication has put lobby signage on par with the hefty, brand-identifying identifiers of a company's name. 

The Lobby's Role and Location

It's difficult to overstate the value of first impressions as for a lot of companies and their customers, the building lobby is the first significant engagement. The lobby is the nerve center for directing visitors, delivering information, completing transactions and the like. The lobby plays a significant role in almost all industries, whether it's a hotel, a public agency or a museum. Imagining a lobby without lobby signs and customer service is difficult.

What Can Lobby Signs Do?

There is no limit to what lobby signs can do for a business. There is so much information that can be displayed, including building directories, way finding information, building maps, menu offerings, product prices, working hours, promotional advertising, event calendars, regulations, welcome messages, ADA signs and a variety of other signs. Of course, it's critical to identify and prioritize these diverse roles in a way that goes with the building and its operations. When a guest walks into the foyer, what should be the first thing that he sees? What information and signs should be relegated to the lobby?

1. Passers-by Are Instantly Attracted to Your Upfront 

Passers-by will be drawn to creative and bold signs and that initial impression is critical. People will immediately dislike a business if the lighting is meant to be illuminated but isn't. Anyone will avoid a shop if the lettering is coming off because of weather deterioration or just plain wear and tear. Similarly, what's inside is symbolized by the lobby signage. There is no denying that every book is judged by its cover, and lobby signs serve as that cover.

Also Read: Well Placed Lobby Signs can help you up sell

2.  Your Entrance Defines Your Lobby

The essence of your lobby is your door, entrance and desk. Let's take an example of a recently developed community and how it encourages people to make it their home. They employ distinctive design elements at the development's entry to help accentuate the sort of community being constructed. The beautiful environment, the water feature and the stunning gates serve as the neighborhood's foyer. There is also always a sign declaring the development's name. Similarly, do not allow the lobby to slip between the cracks. Make a good first impression.

3. They Help Create Convenience

The lobby is the best place to make things convenient for customers. Having proper directional signs within the lobby eases movement. Less confusion enhances the customer experience, which helps a business stand out. 

The initial impression you make on a client is through well-placed and distinctively designed lobby signs. It's the first opportunity they'll get to form an opinion about your business. The first sign should be welcoming. Greet your guests with lobby signs that display your brand at the counter or front desk, or splashed on an entry wall. Each lobby sign has a certain purpose, the most important of which is to demonstrate pride in your business.

Well Placed Lobby Signs can help you up sell

Creating up selling lobby and reception signs and then placing them strategically across hallways and offices can help you lure your visitors through an attractive sales funnel. This is very similar to leading customers through a sales funnel using email marketing. However, make sure the messages are placed properly so that the message flow makes sense to your potential customer as he moves from one part of the office to the other.

Start with a Broad Message

You can begin with a broad message, displayed effectively at the information desk or reception. This message should feel less like a sales pitch and more like a welcome message. Always make sure you are subtle in the beginning and gradually lure the customer towards buying your services or products.

Narrow the Focus

As your visitor moves from the lobby to the next space of the building, make sure you place signs that help narrow down the focus. For instance, in the office of an optometrist, the reception sign can read, "Our aim is to help you realize your vision". Such a generic or broad message gives visitors the feeling that you care, but does not oversell.

Also Read: Using Signs to Increase Sales

Waiting Area

As your customer shifts to the waiting room, they may come across a new sign that says, "Want to learn how to prevent eye strain?".  Once again, the sign does not sound like a blatant sales pitch, but it can very well help up-sell special eye drops once the customer enquires about eye strain prevention.

As the customer walks across hallways, more graphics and signs can greet him, introducing him to the numerous products and services he may not have thought of buying before. All such signs can elevate the chances of an up sell taking place. However, it is very important that the customer is introduced to the signs at the right stage of his visit.

To use lobby and reception signs effectively, make sure you think of all the up-sell opportunities that you have, and also give some thought to their proper placement. Lobby and reception signs that are well thought of and well placed can assist you in selling additional products and services when customers come to your office.

Do Not Underestimate Reception and Lobby Signs

No one can deny the important role good lobby and reception signs play when it comes to increasing the confidence customers have in the products for sale. Imagine walking into the office of a doctor or a lawyer, all set to pay thousands of dollars as fee. You go up to the lobby or reception desk, and see their logo, name and their brand in extremely cheap plastic letters, or worse, foam lettering. What kind of feeling does that give you? Now imagine if you walk in and see a professional looking sign. Well-cut metal for example. Does it make you feel more confident about the company? Hence, make sure you choose the right quality signage that displays an effective message to make sure your customers keep returning to you.