Most of us are guilty of making fast judgments based on first impressions. But it may not always be our fault as walking into a structure that appears to be dingy and isolated does give a weird impression. This is a problem with a lot of companies. Several businesses appear unprofessional or unattractive from the outside.
Even if your firm is located in an industrial neighborhood within a boring, unimpressive structure, custom business signs can transform your entry from unnoticed to prominent. And if customers have a positive first impression of your company because of your custom business signs, such impressions are likely to stick with them throughout their commercial contacts with you.
Colorful Custom Signs Can Enhance the General Appearance of Your Building
You're not alone if your company is located in an unappealing structure. You have picked the greatest facility for your business after evaluating numerous variables such as budget, location and interior layout. Unfortunately, no one requested you to create the external design. Nevertheless, there is something you can do about it. A designer once said that painting your front door is the best exterior facelift you can give your space. You could follow that piece of advice, but we suggest taking it a notch higher and getting new custom business signs with bold colors.
Colors have a powerful effect on the human eye. People are attracted to them and also tend to correlate them with memories, making them a memory trigger. For bespoke signage, think about using bright, contrasting colors. People remember bespoke business signs with two colors better than those with only one, according to a market study. Also, contrast is essential to guarantee that your personalized business sign does not blend into the background. Contrast, or utilizing dark graphics on a light base or vice versa, makes your visuals stand out and is easier to see and recall. The use of bright, bold colors in a bespoke company sign can also help you stand out.
Also Read: The Purpose of Signage
It Isn't Always Important How Big Your Custom Sign Is
Perhaps your marketing budget prevents you from ordering a large personalized company sign to be installed on the roof of your property. That's fine! Other custom sign solutions are available that can be appealing as well. Have you thought about creating unique business signs for the front of your building? What about a small, medium-sized company sign that you may hang at the side door?
There are options, as bespoke signage is available in a wide range of materials depending on the type of business you run and the circumstances in which it will be utilized. Simply tell your business sign expert whatever you want along with your budget, and you will have a bespoke sign that can draw attention to your company.
People Will Notice Your Signs Before They Notice You
Don't scare off potential customers with an out-of-date bespoke sign, or even worse, no signage at all. Customers must know who you actually are and what you do from your custom business signs that reflect your personality. Strong, bright and contrasting colors on your personalized sign are key for keeping a business looking contemporary, and the sign's size is not as critical as the quality. A bespoke sign is an ideal place to start if a business requires an outside makeover.
