Vehicle Graphics: The Cost-Effective Advertising Solution

Billboard and other forms of advertising are becoming prohibitively expensive so more and more companies are embracing Vehicle Graphics as a viable alternative. Despite its apparent simplicity, vehicle graphic advertising has not only proved to be highly successful but is cost-effective as well. The reason for this is not hard to appreciate. A vehicle emblazoned with a graphic is mobile advertising at its best. A graphic on a vehicle reaches a larger number of people. When the vehicle is on the move, the graphic is perused by other motorists as well as pedestrians.

And when the vehicle is parked it is still sending out its silent message. A static advertisement like a billboard for example is viewed only by those who walk or drive past. Often these could be the same people who use that route every day as it may be on their route to work so the message is restricted to a set number of people. A static advertisement will stimulate interest when new, but will soon lose its significance as people who see it every day begin to look at it as part of the scenery. But a vehicle graphic is quite different. The vehicle visits new areas every day allowing new people to read its message. A truck, bus or commercial vehicle, for instance, rarely uses the same route unless it is on a regular round. This means that more and more people are exposed to what its graphics say. A vehicle is generally less expensive than many forms of advertising, and more durable. What this translates into is that a vehicle graphic reaches more readers for less investment.

Vehicle graphics may be used on a bus, car, truck or van which is covered in a thin, synthetic adhesive that carries copy, advertising a company, its product or service. The adhesive advertising copy may cover only parts of a vehicle as in a decal, or in certain cases the vehicle as a whole as in a wrap. The front windshield is left clear so the driver's vision is unobstructed. The advertising copy has the name of the company, contact information and a USP.

A viewer of a vehicle graphic has only few seconds to absorb the text and graphics of an advertisement. To be successful, good advertising copy must not only have the name and contact details but must contain something that will bait the reader into contacting the company.

Getting a catch tag line or bait into this advertising copy, which has to be read and assimilated within seconds, is a true test of ingenuity for the graphics designer.

Vehicle graphics can be in the form of adhesive decals or a vinyl wrap which covers the whole exterior of the vehicle. Either way, the advantage is that the decal or vinyl is removable if the owner decides on a change. The paintwork after removal remains undamaged. Vehicle decals can easily be applied without any particular expertise, but a vinyl wrap must be applied by a trained professional.

Sign My Signs is a San Jose sign making company who designs and manufactures the entire gamut of signage. Vehicle graphics are its forte with the company designing and installing adhesive vinyl wraps and decals, and installing them. The company employs a staff of innovative designers who have the experience and proficiency to design a graphic that is eye-catching and grabs a reader's attention. A visit to the website illustrates a cross section of graphics done by the company on different kinds of vehicles. Visit www.signmysigns.com for more detailed information on our products and services. You can also call us at: (408) 988-9988 or info@signmysigns.com.

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Capture Attention, Lift Sales, and Increase Customer Satisfaction

The word lobby in the context of a room has different meanings. It could be a corridor or passage connecting several rooms, or an anteroom as in the reception area of an office, or even a foyer as in a theater or a hotel. Whichever meaning you take, a lobby is a place where people spend time which makes it just the right place to project the image of an organization or to publicize an event or even to advertise a product or service.

The lobby or reception area is the primary location where clients are first exposed to the commercial enterprise. It is imperative then that this space creates the right image the business is trying to project. The lobby could more aptly be referred to as the window to the enterprise. Creating the proper ambience is achieved through various factors like furniture, furnishings and the color scheme of the room. But remember, people sit in an office lobby, generally look around and tend to observe the surroundings. One of the most significant ways to influence their opinion is with appropriate lobby signage.

Typically the space behind the reception desk is ideal placed to display the company name and logo. The company’s name, in dimensional lettering together with a dimensional logo, carries a certain aura of its own which speaks of professionalism blended with subdued sophistication. A logo and name so strategically placed carries a wealth of silent meaning and sets the trend. Since this is the first thing that visitors see on arrival, it creates an ambience from which they form the first impression of the organization and know what to expect. As the old saying goes - first impressions are lasting impressions.

The walls in a lobby are the perfect site for wall hangings. Many businesses prefer to use this space to broadcast their USP's while others prefer to hang their mission statement. Whatever the choice, the selection exploits the fact that visitors will be spending enough time there to look around and observe what will influence the impression they make. Whatever is so placed will be studied and not merely scanned in passing like some form of abstract decoration. 

The foyer or lobby in a theater makes extensive use of poster stands or poster frames with graphics of forthcoming performances. Another great idea for theater lobbies is to decorate them with framed photographs of stars of yesteryears of still-shots.

The lobbies of doctors, dentists and veterinarians however often have poster frames of medical and dental facts relevant to the clients.

SignMySigns of Santa Clara, CA has a number of interesting lobby signage ideas to suit the available space and yet sufficient to create the desired impression. This Bay Area sign making company believes that quality reception and lobby signage is not an expense, rather a capital investment relative to identity and brand. Visit Sign My Signs to see some of the styles and designs available photographed in their actual locations. Sign My Signs is well known with Bay Area businesses having done various signage assignments from conception to installation. For more on our varied product range please visit www.signmysigns.com and/or call us at 408.988.9988 or email info@signmysigns.com.

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