How to Choose a Logo Design Company?

Logos make a huge difference in how a company is perceived. When invested well, logos redefine the image of a brand and boost businesses with unmatched credibility and better recognition. Just by looking at the half-eaten apple, do you not trust the brand’s performance value blindly? Similarly, as soon as you see the three stripes or a check mark on a sports gear, you instantly trust the provider and blindly purchase their items without a doubt in your head.

Here are some tips to assist you in finding the best logo design providers so that you can create the type of brand image that will sell:

1. Their Previous Work

What is their experience and what are the types of companies they have worked with in the past? What are the industries they have serviced? Who are their previous clients?

Check everything to find out if they are merely boasting or if they actually deliver what they are claiming.

2. Recommendations and Testimonials

Testimonials from other companies are a great way to learn about the qualification and credibility of the provider. Listen to what other people are saying about the company. How many people praise these professionals? If you feel that the good reviews out do the bad ones then you can definitely decide accordingly.

3. Is There a Branding Team?

Designing a logo is about branding. This means that just having a professional with excellent designing skills is not enough. The person must also have a proper understanding of the client’s business and must create logos that can attract customers and increase the credibility of the company.

4. How Do They Create Ideas?

Do they scribble a logo by casually listening to your needs? Do they create logos from company initials? Understand how their ideas flow, what actually is the thinking process behind it and how skilled they are in permeating your brand’s value and message into your logo. By collaborating with experienced individuals who keep the marketing aspect in mind when designing a logo can go a long way.   

 5. Support for Client

You may not like the very first logo a company designs for you, you may ask for some revisions even after the fourth attempt, or you may even want to include some suggestions of your own. In such a case, it is important that the provider offers excellent support. Their executives should be friendly and must put your requirements above everything else. It is also important that they have a strong post-sales support, wherein they are available to offer you advice and assistance even after their services for you have been completed.

These are a few simple tips that can assist you in finding the right logo making company. Of course, these tips should be taken as advice as they are not fool-proof. However, they do offer good results. By performing a thorough research before shortlisting a company you will be able to gain all the benefits that an experience, skilled provider can offer you and your company.

Using Signs to Increase Sales

As every owner of a business or retail establishment knows, appearances are a critical factor in bringing in customers. Nowhere is this more important than in the design and placement of signs. Using the right type of sign at the right location can make a huge difference in the number of people who come to you as potential customers. Keep the following guidelines in mind when planning your signage.

· First Impressions Are Very Important. You may have an online presence and may have also used local newspapers and flyers to publicize your business. That may have created some awareness but according to various studies, it is when people see the sign at the place of business that they relate the publicity they have come across to an actual business that may be of interest or use to them. An attractive sign that draws attention will reinforce this effect.

· Window Displays Need Signs. Window displays are a great way to draw in customers. Appealing food, special offers, new products, etc. can all be displayed in windows. While the objects capture the eye, the mind of the customer still wants to know what he is looking at and what makes it of interest to him or her. This information is most effectively conveyed by the signs in the windows.

· Place Signs Where the People Are. Portable street signs that are placed on the sidewalk force people to notice them because they have to walk around the sign. From bars telling passers-by about happy hours and cafes advertising their special of the day to shops informing people about a flash sale, street signs always attract attention.

· Build Your Brand. Whatever the nature of your business, you need to establish a brand and differentiate it from the competition. To do this you need to define the colors, fonts and images or designs that will be associated with your business and use these on your signage. Over time these colors, designs and images will be associated with your business and give it an identity that is different from your neighbors or the competition.

· Provide Inside Information. Getting people into your establishment is not enough. They need to know where to go to find what they need. Indoor signage tells customers where they need to look for what they want to buy. The easier finding a product is, the more likely the customer is to buy it.

· Get People Hungry. An attractive sign, with appealing food images, in a self-service restaurant will trigger or increase latent hunger pangs in customers and prompt them to order items that they would not otherwise eat. If they like it, this is where they will automatically return the next time the craving hits them.

The Best Results Come from the Best Signs

Creating effective signage requires an understanding of how signs work, the ability to design them in a way the captures attention and conveys information simultaneously, knowing what type of sign will work best for a specific application and the expertise to fabricate them to the required quality. A professional signage company will work with you to create the signs that will work best for you in terms of bringing in customers, establishing your brand and improving your profit.

Signs - The Great Retail Promotion Tool

Everyone knows what signs are – we see them on the side of the road, on buildings, in shops and just about everywhere we go. Without signs, life would indeed be difficult – we would not know how to find our way from one place to another, we would not know where we are and often, we would not even know what we are looking at. And of course, when it comes to shopping without signs, we would have to spend a lot more time looking for the things we want to buy. While we do realize how useful signs are in giving us the information we need to make purchases, we do not realize how they impact our decision-making process. For business owners and retail establishments, understanding how signs affect consumer behavior is a powerful tool in bringing in customers.

The Research

The International Sign Association is the apex body of the signage industry. It does a lot of research into all aspects of signage. One area of particular interest for the retail industry is on how signs affect purchase decisions.

· 29% of American consumers say that they go into new and unfamiliar stores based on the quality and appeal of the store’s signage. Having almost one-third of new footfalls come in because of the signs a store has is huge. Even more interesting is the fact that over 50% of the 18 to 24-year-old demographic say that they enter new stores because of the signs they see. Few, if any types of publicity media offer this kind of return on investment.

- Almost 35% of American consumers report that they make assumptions about the quality of products based on the clarity and appeal of signs. While TV advertisements may also influence consumer assumptions about quality, the viewer is at home when he sees it and by the time he is in proximity of a store, the impact of the publicity has usually faded away. In the case of a sign, the consumer is already on his feet away from home and is therefore far more likely to act on the desire to learn more and make a purchase decision on the spot. A comparison of the cost of a 20 second TV advertisement and the costliest of sophisticated digital signs will make it clear that signs are the most cost-effective way of bringing in customers.

- Research shows that while TV is the most popular source of retail and product information, signs come in a close second while the internet, radio and newspapers come in third place.

- On the negative side, almost half of American consumers say that they have skipped a planned visit to a specific store because they were unable to find a sign that marked their planned destination. In many cases, the sign was too small or not clear enough.

Quality Signs = Quality Business

There is a great deal of specialized knowledge that goes into making effective signage. The right content, colors, fonts, type of sign and location all play a part in making a sign that evokes consumer interest. Only a professional signage company will have the expertise, materials and equipment to create signs that produce profits.

The Design and Placement of Roadside Signs

The effectiveness of a sign in having a positive impact on a business is dependent on 2 factors, its ease of visibility and how well the matter in it is presented. There is a science to the creation of an effective roadside sign; it is not a simple matter of making it big with eye-catching colors. The International Sign Association (ISA), the leading signage industry association, has done a great deal of research on what makes for an effective roadside sign. These are a few of the findings:

The Components of a Good Sign

· The creation of a sign involves a careful design that incorporates various elements such as colors, fonts and logos into a unified whole. The overall readability and the way the traffic (which contains the viewers) moves must also be considered. While a graphic artist may be able to help with some of these factors, only a signage professional will be able to take everything into consideration to create a sign that works.

· Research by the ISA shows that if a sign is placed parallel to the flow of traffic, it will need to be at least 70% larger than if the same sign were placed perpendicular to the flow. Otherwise, there will not be adequate time for the contents of the parallel sign to be read and internalized.

· The size of the lettering should be at least 1 inch for it to be readable from a distance of 25 feet. This will make it both legal and readable. In other words, if traffic is moving at 30mph, a sign with lettering of size 16.4 inches will be readable from 410 feet away, which will give the driver enough time to read and digest the message.

· This lettering size of 1 inch for every 25 feet is only for easy to read fonts. If the lettering is fancy or artistic, it will typically be more difficult to read and since the speed of the traffic cannot be altered, the lettering will have to be much larger.

· Illuminated signs are much easier to read irrespective of weather and light conditions.

These are just a few of the findings of the comprehensive ISA study; there is indeed a lot more and all this information will only make sense to someone with a knowledge of signage and experience in the field.

Consult an Expert

Signs are not simple. They are meant to convey a message that will attract people to a business. How effectively this is done depends on many factors, including those mentioned here. If you want to use signs to promote your business or are in a situation where the signs you already have are not producing the results you want, contact a professional signage company. They will be able to design and create signs that will produce real results and give you the kind of business benefits you expect. You are an expert in your line of business; use an experienced professional signage company to create business signs that work for you.

Boost Your Sales with Large Format Digital Printing Products

Marketing departments continue to face new challenges even in the age of digital advances and automation. According to the 2017 State of Inbound Report, some of the top challenges included identifying the right technology for marketing needs. This is quite significant as technology is a great enabler in the hands of marketers. 

Consider printing for example. Offset and other types of printing technology are laborious, cumbersome and time-consuming; they slowed down the pace of campaigns, until the advent of large format digital printing in 1991.

What is large format digital printing?

Large format digital printers are much larger computer-controlled printing machines; they use much larger print rolls, the width of which can range between 18” and 100”. No plates or cylinders are involved in the printing process. The technology is generally inkjet, where nozzles fire jets of ink directly on to the large-sized print roll fed into the printer. 

Why is it so popular?

Business organizations rely hugely on large format printing today, as it’s a great combination of low-cost, quick turnaround and high quality printing.
 

• Affordability: Other forms of printing such as lithography and offset require first templates that use film plates, photo chemicals and lots of ink; no wonder they cost more. In contrast, digital printing requires no such preparation; printing is done directly and instantly and so it is affordable.
• Flexibility: Since the data for printing is created and stored digitally, it’s easy to make quickly design changes and enhancements in real time and with minimum effort, allowing multiple designs to be printed in every batch.
• Consistency: Other types of printing such as screen and offset show variations between one print to another; this is due to dependency on hardware. On the other hand, digital printing software controls these parameters effectively, and hence prints are consistent throughout.
• Variety: Digital printers use water-based inks or UV curable screen printing inks. The latter allows printing on any surface or material such as paper, glass, wood, vinyl or sintra.
• Speed: There is no need for any preparation or prior setup and all processes are digital. Thus, large format digital printers can output 5x4 or larger prints than other print technologies, making it possible for the entire printing job to be completed the same day.
• Eye-catching: Large format banners and posters used in billboards or hoardings are terribly eye-catching; they bring more conversions than print media content, making them ideal for advertising.
• Long-lasting: Thanks to the quality of inks used in large format digital printing, banners, posters and billboards printed this way can last for months or even a year, braving the elements without any deterioration in quality.
• Eco-friendly: Other forms of printing require printing to be done in bulk. This is wasteful and toxic to the environment as the unused prints are dumped as trash. In contrast, digital printing requires no preparation, and so prints can be taken as and when needed.

Large format digital print products

The following are popular large format digital print products:
 

• Vinyl Sign Banners
• Custom Printed Signs
• Posters (cloth/paper/vinyl)
• Booth Graphics
• Printed Stickers
• Retail Graphics
• Hoardings and billboards
• Backlit Signs
• Stretched, fine art Canvas Prints
• Floor Graphics
• Canvas Prints
• Wall Paper
• Building wraps
• Printed Table Cloths

Large format digital prints are what you may need to boost your sagging sales. It is best to engage a reputed professional agency, which will do a good job and record impressive returns from your outdoor campaigns.