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An introduction to digital signage - Part 3

Competition is increasing in every area of business and retail, and the market continually expects more from those whom they do business with.  Product innovation, pricing and marketing are, of course, vital to this effort. However, a key factor that is often overlooked is engagement, both with customers and employees. The importance of customer engagement is obvious; it is the way to build loyalty and establish the potential for repeated business.  With customer loyalty in place, minor issues with pricing or marketing can often be papered over. Employee engagement is critical because it is the quickest and most cost-effective way to boost productivity. When employees are in sync with the mission, methods and business objectives of the organization, they are able to focus their efforts towards the common goal. Digital signs can play a major role in this integration. For both customers and employees, digital signs, with up to date and easily accessible information, provide the feeling of being part of an ongoing course of action and result in involvement and participation. Digital signs remove the limitation of one-way information flow. They now allow users to explore experiences, products and opportunities that are of specific interest to them.

Is digital signage for small businesses and shops?

Advances in digital signage technology mean that they are no longer prohibitively expensive, complicated to use or difficult to manage. Today even small organizations with limited financial and staff resources can afford to use digital signs to build their businesses and market share. In fact, the smaller the customer base, the more important it is to keep the engagement alive and proactive and this is what digital signs do. For small work forces, they offer an unobtrusive way for the management to interact with the staff and promote positive engagement.


Digital signs – The bottom line

For most small organizations, the decision to go in for digital signage is based on the answer to the question – “What specifically does it have in store for me?” Here are just a few of the answers:

Information: Relevant content can be conveyed to the target audience quickly. An engaging channel of communication can be established with customers, employees and those who may become customers in the future.

Relevance: The content on digital signs can be changed and updated as and when required with no additional cost.

Simplicity: Content for all signs can be controlled from a central platform so that changes can be made quickly without the need to divert manpower to the job.

Brand development: Because of the attention that digital signs attract, the visibility of a business and its unique brand can be quickly established and then, due to the repeated exposure, continually reinforced.

Engagement: Digital signs are not limited to direct business promotion. They can give the audience news, videos, interactive content and anything else that will engage their interest and keep them coming back for more.

 Do not get left behind

 Digital signage is a big and rapidly evolving factor in the growth and profitability of a business, large or small. Those who are able to leverage this opportunity to their advantage will reap the maximum benefits and those who do not get on-board will be left behind. To know more about digital signs and how they can help your business, contact a professional signage company that specializes in digital signs.