World’s Most Famous Signs

Sometimes a sign says it all. There are some images that tell you all you need to know about a place or a business. As a business owner, it may probably be a dream for you to create a sign that will be recognized all over the world and by which people worldwide will know all about you and your business. But in practice the more memorable and unique your signage is, the more flourishing will be your business. Here are a few world-renowned signs anyone will recognize immediately. Your signs may not achieve this degree of fame, but the better made they are, the better will be your business.

The Hollywood sign

If there is any one sign that symbolizes the movie industry, it is this one. It was originally put up in 1923 as an advertisement for a local real estate development. As the movie industry continued to expand here, and the name Hollywood became that of the home of the industry, the sign was modified to its present form. No other sign, anywhere in the world, can come close to it in terms of saying “this is where you are and this is what we do.”

The Las Vegas sign

Las Vegas is proud of its glitz, glamor and incredible nightlife. Even the nickname of Sin City is worn with pride. The one thing that symbolizes the Vegas experience more than anything else is the famous “Welcome to Fabulous Las Vegas Nevada” sign. Although not on the Strip itself, it is, on its own, a tourist attraction with people stopping to have their picture taken below the sign. It is even a well-known place for having a marriage conducted by a celebrity impersonator.

The Radio City sign

New York may be known as the Big Apple, but that fruit is not its sign – it belongs to a company that is equally well known. The sign that people from all over the planet associate with the city is that of the Radio City Music Hall. The theater came into existence after the stock market crash of 1929, and its size and illumination symbolized the larger than life experience that the theater, and now the city itself, have come to offer all those who go there today.

The Route 66 Sign

The Route 66 that originally covered a distance of about 2,500 miles and spanned the distance from Chicago to Santa Monica is no longer intact. But it remains a symbol of long road trip and the freedom of travel. The image it projects is so strong that there is even an apparel brand-named after it.

The Penny Lane Sign

A small street in Liverpool, England, shot to fame when the Beatles sang the song of the same name. Today it is one of the most photographed street signs in the world. The image it projects is one of all things English.

Most probably you are familiar with all these signs. The point made in this post is that images can bring information to the forefront of your consciousness. Working with a professional signage company that creates unique and memorable signs for your business will be beneficial to you: it will impact your present and potential customers greatly and bring them to you. And when they come, they will start buying your products.

Illuminated Signs for Business

In the world of business, companies that attract the most consumers survive and grow while the others struggle and ultimately fail. Hence, a big chunk of the time and money has to be spent on advertising. Unfortunately, only a small percentage of the total income can be allotted for attracting customers. So the question is- how can companies make the best use of their available advertising money?

Illuminated signs for your marketing needs:

If your business is not as big as Adidas or Nike, then money is as limited as your options. Television, magazine, and full page newspaper advertising is likely to be out of the realm of possibility, at least during the initial years. Illuminated signs, in such situations, are a great solution for attracting consumers. These graphics are back-lit to make the message more obvious and can be created in any size or shape. Businesses can also go for individual letter signs that spell the company’s name on the building’s side. This is one investment that can last for several years, making it highly cost-effective. Another advantage of these signs is that they are light weight. Hence, can be suspended and moved from one location to another with ease. Additionally, the messages can also be replaced without having to buy a new sign all together.

What to look for when designing illuminate signs:

If you’re planning to invest in new illuminated signs to market your business, it is very important to get them created by a professional. These signs are highly effective in attracting new customers, and the more time you spend in looking into some of the different providers that offer such work in your area the better. Listed below are 3 must know facts that all buyers should be aware of before investing in one of these items.

Design:

The fonts, design and the colors used for creating illuminated signs will affect the final result drastically. When created properly, these graphics can look professional and elegant. However, when created badly the signs can look tacky. Therefore, during the stage of designing, make sure you are very specific with the fonts, colors, design and images of the chosen signage.

Shapes and sizes:

Illuminated signs or light box signs are available in a variety of shapes and sizes. One of the most common signs is the LED signs made out of aluminum back tray with fluorescent or LED lighting. They also feature face panels created with acrylic materials or flexible flexi face system. One of the benefits of using flexi face systems is that they permit any sized area to be shown with the use of a single metal piece.

Go for quality:

Illuminated signs are available in several different qualities. When buying LED signs it’s a good idea to go for the best quality. The main reason is that good quality graphics are durable which means they will last longer. Secondly, good quality signs will look more elegant and will attract the right kind of crowd. Contact SignMySigns for more information and to get a quote.

Bottom line is, to attract consumers economically and with class, there is no better way than illuminated signs. Moreover, if you want to direct clientele inside the store to the higher profit areas then consider illuminated signs to be the right medium for the job. It is by far the best affordable advertising you can have, next to word of mouth.

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Brand Marketing

Right now, the economy and market are tougher and more competitive than ever. With so many options, you have to be able to ensure that your company and brand stands out above the rest when customers are choosing where to take their business. Consumers are going to be conducting research on all aspects of your business and even if no one has time to investigate every single business thoroughly. This is where brand marketing becomes vital and powerful tool. Establishing your brand will inform your customers in moments of your reputation and integrity, thus passing on to your products or services. Through brand marketing, even the very mention of your brand or the sight of your logo will surface your customer’s perception and/or experiences with your company, regardless of it is positive or negative.

Many small business owners and corporate powerhouses alike have a misconception of what “branding” is. It far supersedes just the products (i.e. “brand name” clothing) a business may provide. Your brand is your identity: who you are, what you do, what level of quality you provide, your reputation, and every other facet that could possibly be used to judge your company by the general public. Every purchase or interaction with a customer contributes to their perception of your brand, whether it is the purchase of a supermarket’s “generic” brand of Cheerios or the real deal.

Brand marketing is most efficient and effective in creating repetitive business with returning customers. Customers who have had previous experience with your brand will be able to draw on their past experience as a guiding hand in future purchases since they have a general image of what your business is all about. For example, any parent who might be looking for a family friendly movie can safely rely on any Disney movie to be appropriate and entertaining for the entire family due to previous experiences and their exposure to the Disney brand. Many can safely agree. Brand marketing allows for you to be the forerunner in the market for returning customers since they already know the aforementioned aspects of business without having to do extensive research.

The only way to build an effective brand campaign is to establish and share a reputation with the consumer population. You will have to convey what your company does or sells and the quality in which you do it, all wrapped up in a way of that will instantly come to the forefront of the consumer’s mind instantly. One way of conjuring the connection in moments is through a sign, banner or slogan that will appear on everything that your company owns and sells, whether it ranges from an email to product packaging. This way whenever a customer sees this sign or slogan, it will automatically connect with their knowledge of your reputation. By establishing a brand, signage and other traditional forms of media become even more popular.

Above all, when you are pursuing a brand campaign, product and service quality is of high priority. This is because a customer’s perceived reputation of the company comes from their experience. Therefore, any lack in quality will remain ingrained in the consumer’s mind until is overridden by the contrary feelings. You must extend quality not only to your products, but the service by your employees and every other aspect of the customer’s experience in order to enhance public perception of your company and your developing brand.

When pursuing brand marketing, it is important to establish your goals and aspirations for your brand. Your brand is representative of what your company does, who you are, and your intrinsic personality. Do you want to be rugged? Sophisticated? State-of-the-art? You must make these decisions prior to exposing customers to your company. Your brand consists of your purpose, your values, and your culture. Why do you do what you do? What does your company pride itself on -- integrity, craftsmanship, family? How do your employees like working for you? This often times places a crucial role in branding. Note that you do not have ultimate control of your brand. While you may set out to be perceived this way, the public may perceive you differently and that will be your “brand” since branding lies in the hand of the perceiver not the communicator. Think of branding as an individual who is shaping who they are. Your brand is who you are. While brand marketing is simply portraying this to the general public, such as when you are applying for a job or even pursuing a friendship. Now, apply that to the business world.

Once you’ve established your brand, marketing becomes much more effective. It will permeate through your targeted consumer audience far faster since your company and logo sign will already be associated with a certain reputation as many large brands such as Apple, Disney, and Lucky Charms do. It is then your job to expose the general population to your brand as much as possible through a variety of marketing strategies including signage, social media, and public relations in order to bring the connections to the forefront. At the forefront of things to convey to your audience when marketing is your company’s purpose or mission statement, consumer’s benefits, values and platforms, and goals. These are appealing to the general consumer population and also allow them to easily derive your personality and formulate an opinion about your brand quickly.

 Like it was stated above, you do not have complete control of your brand. Branding greatly relies on a dynamic between the company and customers in order to create the reputation on which your company will work with to market. It is your job to provide your products and services to the best of your ability while shaping how you wish to be known from the inside out. Getting your employees to buy in and understand the values and goals of your company will greatly contribute to the positive brand you wish to establish, while the opposite will produce an equally adverse effect.

In conclusion, brand marketing is a comprehensive marketing strategy that is highly effective in developing lasting connections with the consumer population. At the core of any good marketing strategy is a strong brand name molded by both the company itself and their customers.

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Vehicle Graphics: The Cost-Effective Advertising Solution

Billboard and other forms of advertising are becoming prohibitively expensive so more and more companies are embracing Vehicle Graphics as a viable alternative. Despite its apparent simplicity, vehicle graphic advertising has not only proved to be highly successful but is cost-effective as well. The reason for this is not hard to appreciate. A vehicle emblazoned with a graphic is mobile advertising at its best. A graphic on a vehicle reaches a larger number of people. When the vehicle is on the move, the graphic is perused by other motorists as well as pedestrians.

And when the vehicle is parked it is still sending out its silent message. A static advertisement like a billboard for example is viewed only by those who walk or drive past. Often these could be the same people who use that route every day as it may be on their route to work so the message is restricted to a set number of people. A static advertisement will stimulate interest when new, but will soon lose its significance as people who see it every day begin to look at it as part of the scenery. But a vehicle graphic is quite different. The vehicle visits new areas every day allowing new people to read its message. A truck, bus or commercial vehicle, for instance, rarely uses the same route unless it is on a regular round. This means that more and more people are exposed to what its graphics say. A vehicle is generally less expensive than many forms of advertising, and more durable. What this translates into is that a vehicle graphic reaches more readers for less investment.

Vehicle graphics may be used on a bus, car, truck or van which is covered in a thin, synthetic adhesive that carries copy, advertising a company, its product or service. The adhesive advertising copy may cover only parts of a vehicle as in a decal, or in certain cases the vehicle as a whole as in a wrap. The front windshield is left clear so the driver's vision is unobstructed. The advertising copy has the name of the company, contact information and a USP.

A viewer of a vehicle graphic has only few seconds to absorb the text and graphics of an advertisement. To be successful, good advertising copy must not only have the name and contact details but must contain something that will bait the reader into contacting the company.

Getting a catch tag line or bait into this advertising copy, which has to be read and assimilated within seconds, is a true test of ingenuity for the graphics designer.

Vehicle graphics can be in the form of adhesive decals or a vinyl wrap which covers the whole exterior of the vehicle. Either way, the advantage is that the decal or vinyl is removable if the owner decides on a change. The paintwork after removal remains undamaged. Vehicle decals can easily be applied without any particular expertise, but a vinyl wrap must be applied by a trained professional.

Sign My Signs is a San Jose sign making company who designs and manufactures the entire gamut of signage. Vehicle graphics are its forte with the company designing and installing adhesive vinyl wraps and decals, and installing them. The company employs a staff of innovative designers who have the experience and proficiency to design a graphic that is eye-catching and grabs a reader's attention. A visit to the website illustrates a cross section of graphics done by the company on different kinds of vehicles. Visit www.signmysigns.com for more detailed information on our products and services. You can also call us at: (408) 988-9988 or info@signmysigns.com.

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Capture Attention, Lift Sales, and Increase Customer Satisfaction

The word lobby in the context of a room has different meanings. It could be a corridor or passage connecting several rooms, or an anteroom as in the reception area of an office, or even a foyer as in a theater or a hotel. Whichever meaning you take, a lobby is a place where people spend time which makes it just the right place to project the image of an organization or to publicize an event or even to advertise a product or service.

The lobby or reception area is the primary location where clients are first exposed to the commercial enterprise. It is imperative then that this space creates the right image the business is trying to project. The lobby could more aptly be referred to as the window to the enterprise. Creating the proper ambience is achieved through various factors like furniture, furnishings and the color scheme of the room. But remember, people sit in an office lobby, generally look around and tend to observe the surroundings. One of the most significant ways to influence their opinion is with appropriate lobby signage.

Typically the space behind the reception desk is ideal placed to display the company name and logo. The company’s name, in dimensional lettering together with a dimensional logo, carries a certain aura of its own which speaks of professionalism blended with subdued sophistication. A logo and name so strategically placed carries a wealth of silent meaning and sets the trend. Since this is the first thing that visitors see on arrival, it creates an ambience from which they form the first impression of the organization and know what to expect. As the old saying goes - first impressions are lasting impressions.

The walls in a lobby are the perfect site for wall hangings. Many businesses prefer to use this space to broadcast their USP's while others prefer to hang their mission statement. Whatever the choice, the selection exploits the fact that visitors will be spending enough time there to look around and observe what will influence the impression they make. Whatever is so placed will be studied and not merely scanned in passing like some form of abstract decoration. 

The foyer or lobby in a theater makes extensive use of poster stands or poster frames with graphics of forthcoming performances. Another great idea for theater lobbies is to decorate them with framed photographs of stars of yesteryears of still-shots.

The lobbies of doctors, dentists and veterinarians however often have poster frames of medical and dental facts relevant to the clients.

SignMySigns of Santa Clara, CA has a number of interesting lobby signage ideas to suit the available space and yet sufficient to create the desired impression. This Bay Area sign making company believes that quality reception and lobby signage is not an expense, rather a capital investment relative to identity and brand. Visit Sign My Signs to see some of the styles and designs available photographed in their actual locations. Sign My Signs is well known with Bay Area businesses having done various signage assignments from conception to installation. For more on our varied product range please visit www.signmysigns.com and/or call us at 408.988.9988 or email info@signmysigns.com.

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